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Researcher · Griffith University · Australia

Park Thaichon

Park Thaichon publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Consumer Retail Behavior Studies.

ORCID 0000-0001-7512-7362 OpenAlex
World rank
#29,072
of 7,710,434 ranked researchers
Rank in Australia
#804
of 140,210
Works
276
Citations
5.9k
Citations per work
21.5
h-index
40
i10-index 110Top 1.9% in Marketing
Park Thaichon

What does Park Thaichon research?

Park Thaichon's work is mostly in Business, Management and Accounting (40%), Social Sciences (19%), Decision Sciences (6%).

Social Sciences: 178 works · 64.6% of their workBusiness, Management and Accounting: 110 works · 40.0% of their workMarketing: 73 works · 26.4% of their workOrganizational Behavior and Human Resource Management: 22 works · 8.0% of their workStrategy and Management: 15 works · 5.6% of their workSocial Sciences: 52 works · 19.0% of their workSociology and Political Science: 52 works · 19.0% of their workDecision Sciences: 15 works · 5.6% of their workInformation Systems and Management: 15 works · 5.6% of their workEverything else: 86 works · 31.0% of their workPhysical Sciences: 12 works · 4.4% of their workComputer Science: 12 works · 4.4% of their workArtificial Intelligence: 12 works · 4.4% of their workTHEIR WORKPark Thaichon276works
Physical Sciences4%Social Sciences65%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting11040.0%
    2. Social Sciences5219.0%
    3. Decision Sciences155.6%
  2. Everything else8631.0%
    1. Computer Science124.4%
  1. 1Marketing26% of their works
  2. 2Sociology and Political Science19% of their works
  3. 3Organizational Behavior and Human Resource Management8% of their works
  4. 4Information Systems and Management6% of their works
  5. 5Strategy and Management6% of their works
  6. 6Artificial Intelligence4% of their works

Research topics

Which keywords describe Park Thaichon's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Consumer Behavior, Customer Experience, Brand Equity, Brand Trust, Impulse Buying and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Electronic Word-of-Mouth941 topic
  2. Social Media941 topic
  3. Consumer Behavior912 topics
  4. Customer Experience752 topics
  5. Brand Equity741 topic
  6. Brand Trust741 topic
  7. Impulse Buying521 topic
  8. Multichannel Retailing521 topic
  9. Customer Satisfaction491 topic
  10. Service Quality491 topic
  11. Information Systems391 topic
  12. Technology Acceptance Model391 topic
  13. Artificial Intelligence231 topic
  14. Service Robots231 topic
  15. Franchising181 topic
  16. Organizational Learning181 topic
  17. Environmental Innovation171 topic
  18. Green Consumption171 topic

Where does Park Thaichon work?

Park Thaichon's main affiliation in the publication record is Griffith University, Australia.

How many publications and citations does Park Thaichon have?

OpenAlex counts 276 works and 5,933 citations for Park Thaichon, an h-index of 40, ranking #29,072 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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