Philip Kotler
Philip Kotler publishes mostly in Strategy and Management, Marketing and Management of Technology and Innovation, on topics such as Consumer Behavior in Brand Consumption and Identification, Agriculture and Agroindustry Studies and Management and Marketing Education.
- World rank
- #57,656 of 1,633,909 ranked researchers
- Rank in United States
- #26,255 of 358,040
- Works
- 27
- Citations
- 727
- Citations per work
- 26.9
What does Philip Kotler research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Strategy and Management21% of their works
- 2Marketing18% of their works
- 3Management of Technology and Innovation14% of their works
- 4Artificial Intelligence11% of their works
- 5Sociology and Political Science11% of their works
- 6Organizational Behavior and Human Resource Management7% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Agriculture and Agroindustry Studies
- Management and Marketing Education
- Employee Performance and Motivation
- Management and Optimization Techniques
- Digital Marketing and Social Media
- Evolutionary Algorithms and Applications
- AI-based Problem Solving and Planning
Which keywords describe Philip Kotler's research?
The keywords of their largest research topics: Consumer Behavior, Supply Chain Management, Brand Equity, Brand Trust, Agriculture, Economic Development, Electronic Word-of-Mouth and Experiential Learning.
- Planning Systems
- Heuristic Search
- Social Media
- Operations Research
- Marketing Education
- Experiential Learning
- Economic Development
- Brand Trust
- Supply Chain Management
- Consumer Behavior
- Brand Equity
- Agriculture
- Electronic Word-of-Mouth
- Human Resource Management
- Marketing Research
- Production Management
- Genetic Programming
- Machine Learning
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior52 topics
- Supply Chain Management42 topics
- Brand Equity31 topic
- Brand Trust31 topic
- Agriculture21 topic
- Economic Development21 topic
- Electronic Word-of-Mouth21 topic
- Experiential Learning21 topic
- Human Resource Management21 topic
- Marketing Education21 topic
- Marketing Research21 topic
- Operations Research21 topic
- Production Management21 topic
- Social Media21 topic
- Genetic Programming11 topic
- Heuristic Search11 topic
- Machine Learning11 topic
- Planning Systems11 topic
Where does Philip Kotler work?
Philip Kotler's main affiliation in the publication record is Northwestern University, United States.
How many publications and citations does Philip Kotler have?
Science Explorer counts 27 works and 727 citations for Philip Kotler, ranking #57,656 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Philip Kotler
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.