Philip Kotler
Philip Kotler publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Agriculture and Agroindustry Studies, SMEs Development and Digital Marketing and Digital Innovation in Industries.
- World rank
- #2,480 of 1,633,909 ranked researchers
- Rank in United States
- #1,132 of 358,040
- Works
- 120
- Citations
- 967
- Citations per work
- 8.1
What does Philip Kotler research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing18% of their works
- 2Strategy and Management17% of their works
- 3Management of Technology and Innovation8% of their works
- 4General Agricultural and Biological Sciences8% of their works
- 5Sociology and Political Science8% of their works
- 6Organizational Behavior and Human Resource Management7% of their works
Research topics
Which keywords describe Philip Kotler's research?
The keywords of their largest research topics: Supply Chain Management, E-commerce, Digital Marketing, Brand Equity, Customer Experience, Agriculture, Economic Development and Value Creation.
- Service Innovation
- Co-Creation
- Production Management
- Integrated Marketing Communication
- Consumer Behavior
- Digital Transformation
- Pandemic
- Value Creation
- Agriculture
- Brand Equity
- E-commerce
- Supply Chain Management
- Digital Marketing
- Customer Experience
- Economic Development
- COVID-19
- Business Models
- Brand Trust
- IMC
- Operations Research
- Business Networks
- Coopetition
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 22 words, with their numbers
- Supply Chain Management162 topics
- E-commerce152 topics
- Digital Marketing142 topics
- Brand Equity122 topics
- Customer Experience122 topics
- Agriculture101 topic
- Economic Development101 topic
- Value Creation102 topics
- COVID-1981 topic
- Pandemic81 topic
- Business Models71 topic
- Digital Transformation71 topic
- Brand Trust61 topic
- Consumer Behavior61 topic
- IMC61 topic
- Integrated Marketing Communication61 topic
- Operations Research61 topic
- Production Management61 topic
- Business Networks51 topic
- Co-Creation51 topic
- Coopetition51 topic
- Service Innovation51 topic
Where does Philip Kotler work?
Philip Kotler's main affiliation in the publication record is Northwestern University, United States.
How many publications and citations does Philip Kotler have?
Science Explorer counts 120 works and 967 citations for Philip Kotler, ranking #2,480 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Philip Kotler
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