Pierre McDonagh
Pierre McDonagh publishes mostly in Marketing, Sociology and Political Science and Management, Monitoring, Policy and Law, on topics such as Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and Organic Food and Agriculture.
- World rank
- #318,374 of 7,710,434 ranked researchers
- Rank in Ireland
- #922 of 21,376
- Works
- 113
- Citations
- 5.1k
- Citations per work
- 45.1
What does Pierre McDonagh research?
Pierre McDonagh's work is mostly in Business, Management and Accounting (38%), Social Sciences (17%), Environmental Science (6%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences6255.3%
- Business, Management and Accounting4337.9%
- Social Sciences2017.4%
- Everything else4438.8%
- Physical Sciences75.9%
- 1Marketing28% of their works
- 2Sociology and Political Science12% of their works
- 3Management, Monitoring, Policy and Law6% of their works
- 4Organizational Behavior and Human Resource Management6% of their works
- 5Gender Studies6% of their works
- 6Strategy and Management4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Organic Food and Agriculture
- Marketing and Advertising Strategies
- Digital Marketing and Social Media
- Sustainable Development and Environmental Policy
- Environmental Education and Sustainability
- Management and Marketing Education
Which keywords describe Pierre McDonagh's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, Environmental Innovation, Green Consumption, Food Quality and IMC.
- Sustainability Indicators
- Marketing Education
- Environmental Sustainability
- Social Media
- Organic Agriculture
- IMC
- Green Consumption
- Brand Trust
- Brand Equity
- Consumer Behavior
- Brand Community
- Environmental Innovation
- Food Quality
- Integrated Marketing Communication
- Electronic Word-of-Mouth
- Environmental Attitudes
- Experiential Learning
- Pro-environmental Behavior
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior613 topics
- Brand Equity392 topics
- Brand Community281 topic
- Brand Trust281 topic
- Environmental Innovation221 topic
- Green Consumption221 topic
- Food Quality111 topic
- IMC111 topic
- Integrated Marketing Communication111 topic
- Organic Agriculture111 topic
- Electronic Word-of-Mouth91 topic
- Social Media91 topic
- Environmental Attitudes61 topic
- Environmental Sustainability61 topic
- Experiential Learning61 topic
- Marketing Education61 topic
- Pro-environmental Behavior61 topic
- Sustainability Indicators61 topic
Where does Pierre McDonagh work?
Pierre McDonagh's main affiliation in the publication record is University College Dublin, Ireland.
How many publications and citations does Pierre McDonagh have?
OpenAlex counts 113 works and 5,097 citations for Pierre McDonagh, an h-index of 27, ranking #318,374 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
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