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Researcher · Flame University · India

Preetha Menon

Preetha Menon publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Service and Product Innovation and Consumer Retail Behavior Studies.

ORCID 0000-0002-5054-7536 OpenAlex
World rank
#2,916,296
of 7,710,434 ranked researchers
Rank in India
#58,927
of 280,097
Works
32
Citations
193
Citations per work
6.0
h-index
6
i10-index 5Top 68% in Marketing
Preetha Menon

What does Preetha Menon research?

Preetha Menon's work is mostly in Business, Management and Accounting (28%), Social Sciences (18%), Economics, Econometrics and Finance (6%).

Social Sciences: 17 works · 51.8% of their workBusiness, Management and Accounting: 9 works · 27.7% of their workMarketing: 7 works · 20.5% of their workOrganizational Behavior and Human Resource Management: 2 works · 7.2% of their workSocial Sciences: 6 works · 18.1% of their workSociology and Political Science: 4 works · 13.3% of their workGender Studies: 2 works · 4.8% of their workEconomics, Econometrics and Finance: 2 works · 6.0% of their workEconomics and Econometrics: 2 works · 6.0% of their workEverything else: 14 works · 44.6% of their workPhysical Sciences: 1 works · 3.6% of their workComputer Science: 1 works · 3.6% of their workInformation Systems: 1 works · 3.6% of their workTHEIR WORKPreetha Menon32works
Physical Sciences4%Social Sciences52%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting927.7%
    2. Social Sciences618.1%
    3. Economics, Econometrics and Finance26.0%
  2. Everything else1444.6%
    1. Computer Science13.6%
  1. 1Marketing20% of their works
  2. 2Sociology and Political Science13% of their works
  3. 3Organizational Behavior and Human Resource Management7% of their works
  4. 4Economics and Econometrics6% of their works
  5. 5Gender Studies5% of their works
  6. 6Information Systems4% of their works

Research topics

Which keywords describe Preetha Menon's research?

The keywords of their largest research topics: Customer Experience, Consumer Behavior, Brand Equity, Brand Trust, Co-Creation, Value Creation, Impulse Buying and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Customer Experience113 topics
  2. Consumer Behavior82 topics
  3. Brand Equity51 topic
  4. Brand Trust51 topic
  5. Co-Creation51 topic
  6. Value Creation51 topic
  7. Impulse Buying41 topic
  8. Multichannel Retailing41 topic
  9. Customer Satisfaction31 topic
  10. Electronic Word-of-Mouth31 topic
  11. Emerging Markets31 topic
  12. Environmental Innovation31 topic
  13. Frugal Innovation31 topic
  14. Green Consumption31 topic
  15. Service Quality31 topic
  16. Social Media31 topic
  17. Artificial Intelligence21 topic
  18. Service Robots21 topic

Where does Preetha Menon work?

Preetha Menon's main affiliation in the publication record is Flame University, India.

How many publications and citations does Preetha Menon have?

OpenAlex counts 32 works and 193 citations for Preetha Menon, an h-index of 6, ranking #2,916,296 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Preetha Menon

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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