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Researcher · Megatrend University · Serbia

Radoslav Baltezarević

Radoslav Baltezarević publishes mostly in Sociology and Political Science, Marketing and Artificial Intelligence, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Digital Games and Media.

ORCID 0000-0001-7162-3510 OpenAlex
World rank
#1,361,585
of 7,710,434 ranked researchers
Rank in Serbia
#705
of 18,168
Works
77
Citations
365
Citations per work
4.7
h-index
10
i10-index 12Top 23% in Sociology and Political Science
Radoslav Baltezarević

What does Radoslav Baltezarević research?

Radoslav Baltezarević's work is mostly in Social Sciences (34%), Business, Management and Accounting (10%), Computer Science (10%).

Everything else: 35 works · 45.2% of their workSocial Sciences: 34 works · 44.6% of their workSocial Sciences: 26 works · 34.3% of their workSociology and Political Science: 19 works · 25.1% of their workCommunication: 4 works · 4.6% of their workPolitical Science and International Relations: 4 works · 4.6% of their workBusiness, Management and Accounting: 8 works · 10.3% of their workMarketing: 8 works · 10.3% of their workPhysical Sciences: 8 works · 10.2% of their workComputer Science: 8 works · 10.2% of their workArtificial Intelligence: 4 works · 5.6% of their workInformation Systems: 4 works · 4.6% of their workTHEIR WORKRadoslavBaltezarević77works
Physical Sciences10%Social Sciences45%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else3545.2%
    1. Social Sciences2634.3%
    2. Business, Management and Accounting810.3%
    1. Computer Science810.2%
  1. 1Sociology and Political Science25% of their works
  2. 2Marketing10% of their works
  3. 3Artificial Intelligence6% of their works
  4. 4Political Science and International Relations5% of their works
  5. 5Communication5% of their works
  6. 6Information Systems5% of their works

Research topics

Which keywords describe Radoslav Baltezarević's research?

The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Brand Equity, Brand Trust, Consumer Behavior, Online Communication and Online Gaming.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Social Media344 topics
  2. Consumer Engagement191 topic
  3. Electronic Word-of-Mouth191 topic
  4. Brand Equity152 topics
  5. Brand Trust111 topic
  6. Consumer Behavior111 topic
  7. Online Communication102 topics
  8. Online Gaming101 topic
  9. Video Games101 topic
  10. Addiction51 topic
  11. Artificial Intelligence51 topic
  12. Digital Divide51 topic
  13. Fake News51 topic
  14. Misinformation51 topic
  15. Political Participation51 topic
  16. Service Robots51 topic
  17. Well-being51 topic
  18. IMC41 topic
  19. Integrated Marketing Communication41 topic

Where does Radoslav Baltezarević work?

Radoslav Baltezarević's main affiliation in the publication record is Megatrend University, Serbia.

How many publications and citations does Radoslav Baltezarević have?

OpenAlex counts 77 works and 365 citations for Radoslav Baltezarević, an h-index of 10, ranking #1,361,585 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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