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Researcher · Siena College · United States

Raj Devasagayam

Raj Devasagayam publishes mostly in Marketing, Sociology and Political Science and Education, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Management and Marketing Education.

ORCID 0000-0003-0876-1034 OpenAlex
World rank
#4,084,511
of 7,710,434 ranked researchers
Rank in United States
#1,109,401
of 1,627,098
Works
28
Citations
173
Citations per work
6.2
h-index
8
i10-index 8Top 53% in Marketing
Raj Devasagayam

What does Raj Devasagayam research?

Raj Devasagayam's work is mostly in Business, Management and Accounting (41%), Social Sciences (23%), Psychology (6%).

Social Sciences: 20 works · 69.8% of their workBusiness, Management and Accounting: 11 works · 41.0% of their workMarketing: 7 works · 26.0% of their workAccounting: 2 works · 8.2% of their workManagement of Technology and Innovation: 2 works · 6.8% of their workSocial Sciences: 7 works · 23.3% of their workSociology and Political Science: 4 works · 13.7% of their workEducation: 3 works · 9.6% of their workPsychology: 2 works · 5.5% of their workSocial Psychology: 2 works · 5.5% of their workEverything else: 8 works · 30.2% of their workTHEIR WORKRaj Devasagayam28works
Social Sciences70%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1141.0%
    2. Social Sciences723.3%
    3. Psychology25.5%
  2. Everything else830.2%
  1. 1Marketing26% of their works
  2. 2Sociology and Political Science14% of their works
  3. 3Education10% of their works
  4. 4Accounting8% of their works
  5. 5Management of Technology and Innovation7% of their works
  6. 6Social Psychology6% of their works

Research topics

Which keywords describe Raj Devasagayam's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Multichannel Retailing, Electronic Word-of-Mouth, Experiential Learning and Marketing Education.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Consumer Behavior132 topics
  2. Brand Equity101 topic
  3. Brand Trust101 topic
  4. Customer Experience61 topic
  5. Multichannel Retailing61 topic
  6. Electronic Word-of-Mouth41 topic
  7. Experiential Learning41 topic
  8. Marketing Education41 topic
  9. Social Media41 topic
  10. Financial Literacy31 topic
  11. Retirement Planning31 topic
  12. Customer Satisfaction21 topic
  13. Decision Making21 topic
  14. Multilevel Marketing21 topic
  15. Organizational Innovation21 topic
  16. Risk Aversion21 topic
  17. Service Quality21 topic

Where does Raj Devasagayam work?

Raj Devasagayam's main affiliation in the publication record is Siena College, United States.

How many publications and citations does Raj Devasagayam have?

OpenAlex counts 28 works and 173 citations for Raj Devasagayam, an h-index of 8, ranking #4,084,511 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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