Question 1

What does Raj Devasagayam research?

Accepted Answer

Raj Devasagayam publishes mostly in Marketing, Sociology and Political Science and Education, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Management and Marketing Education.

Question 2

Which keywords describe Raj Devasagayam's research?

Accepted Answer

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Multichannel Retailing, Electronic Word-of-Mouth, Experiential Learning and Marketing Education.

Question 3

Where does Raj Devasagayam work?

Accepted Answer

Raj Devasagayam's main affiliation in the publication record is Siena College, United States.

Question 4

How many publications and citations does Raj Devasagayam have?

Accepted Answer

OpenAlex counts 28 works and 173 citations for Raj Devasagayam, an h-index of 8, ranking #4,084,511 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Raj Devasagayam's h-index high?

Accepted Answer

An h-index of 8 is at or above that of 53% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 53%.