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Researcher · Indian Institute of Technology Jammu · India

Rambabu Lavuri

Rambabu Lavuri publishes mostly in Marketing, Sociology and Political Science and Management, Monitoring, Policy and Law, on topics such as Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and Consumer Retail Behavior Studies.

ORCID 0000-0002-0976-8126 OpenAlex
World rank
#226,636
of 7,710,434 ranked researchers
Rank in India
#2,428
of 280,097
Works
61
Citations
1.7k
Citations per work
27.5
h-index
21
i10-index 29Top 11% in Marketing
Rambabu Lavuri

What does Rambabu Lavuri research?

Rambabu Lavuri's work is mostly in Business, Management and Accounting (55%), Social Sciences (12%), Environmental Science (9%).

Social Sciences: 44 works · 72.2% of their workBusiness, Management and Accounting: 33 works · 54.9% of their workMarketing: 28 works · 45.1% of their workOrganizational Behavior and Human Resource Management: 3 works · 4.9% of their workStrategy and Management: 3 works · 4.9% of their workSocial Sciences: 7 works · 11.7% of their workSociology and Political Science: 7 works · 11.7% of their workDecision Sciences: 3 works · 5.6% of their workInformation Systems and Management: 3 works · 5.6% of their workEverything else: 12 works · 19.2% of their workPhysical Sciences: 5 works · 8.6% of their workEnvironmental Science: 5 works · 8.6% of their workManagement, Monitoring, Policy and Law: 5 works · 8.6% of their workTHEIR WORKRambabu Lavuri61works
Physical Sciences9%Social Sciences72%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3354.9%
    2. Social Sciences711.7%
    3. Decision Sciences35.6%
  2. Everything else1219.2%
    1. Environmental Science58.6%
  1. 1Marketing45% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Management, Monitoring, Policy and Law9% of their works
  4. 4Information Systems and Management6% of their works
  5. 5Strategy and Management5% of their works
  6. 6Organizational Behavior and Human Resource Management5% of their works

Research topics

Which keywords describe Rambabu Lavuri's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Environmental Innovation, Green Consumption, Customer Experience, Multichannel Retailing and Electronic Word-of-Mouth.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior472 topics
  2. Brand Equity271 topic
  3. Brand Trust271 topic
  4. Environmental Innovation201 topic
  5. Green Consumption201 topic
  6. Customer Experience151 topic
  7. Multichannel Retailing151 topic
  8. Electronic Word-of-Mouth131 topic
  9. Environmental Attitudes131 topic
  10. Pro-environmental Behavior131 topic
  11. Social Media131 topic
  12. Customer Satisfaction92 topics
  13. Information Systems91 topic
  14. Technology Acceptance Model91 topic
  15. Perceived Value61 topic
  16. Service Quality61 topic
  17. Machine Learning31 topic
  18. Smart Cities31 topic

Where does Rambabu Lavuri work?

Rambabu Lavuri's main affiliation in the publication record is Indian Institute of Technology Jammu, India.

How many publications and citations does Rambabu Lavuri have?

OpenAlex counts 61 works and 1,679 citations for Rambabu Lavuri, an h-index of 21, ranking #226,636 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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