Rashad Yazdanifard
Rashad Yazdanifard publishes mostly in Marketing, Management Information Systems and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Marketing and Advertising Strategies and Digital Marketing and Social Media.
- World rank
- #1,053,166 of 1,633,909 ranked researchers
- Rank in Malaysia
- #3,662 of 7,538
- Works
- 28
- Citations
- 39
- Citations per work
- 1.4
What does Rashad Yazdanifard research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing22% of their works
- 2Management Information Systems15% of their works
- 3Sociology and Political Science11% of their works
- 4Strategy and Management7% of their works
- 5Organizational Behavior and Human Resource Management7% of their works
- 6Statistical and Nonlinear Physics7% of their works
Research topics
Which keywords describe Rashad Yazdanifard's research?
The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, IMC, Integrated Marketing Communication, Machine Learning and Network Dynamics.
- Telecommunications
- Smart Cities
- Phishing
- Healthcare
- Community Structure
- Social Media
- Network Dynamics
- Integrated Marketing Communication
- Electronic Word-of-Mouth
- Brand Trust
- Brand Equity
- Consumer Behavior
- IMC
- Machine Learning
- Social Influence
- Bounded Confidence
- Economic Development
- Opinion Dynamics
- Scale-Free Networks
- Spam Detection
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Brand Equity42 topics
- Brand Trust21 topic
- Consumer Behavior21 topic
- Electronic Word-of-Mouth21 topic
- IMC21 topic
- Integrated Marketing Communication21 topic
- Machine Learning22 topics
- Network Dynamics22 topics
- Social Influence22 topics
- Social Media21 topic
- Bounded Confidence11 topic
- Community Structure11 topic
- Economic Development11 topic
- Healthcare11 topic
- Opinion Dynamics11 topic
- Phishing11 topic
- Scale-Free Networks11 topic
- Smart Cities11 topic
- Spam Detection11 topic
- Telecommunications11 topic
Where does Rashad Yazdanifard work?
Rashad Yazdanifard's main affiliation in the publication record is HELP University, Malaysia.
How many publications and citations does Rashad Yazdanifard have?
Science Explorer counts 28 works and 39 citations for Rashad Yazdanifard, ranking #1,053,166 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.