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Researcher · HELP University · Malaysia

Rashad Yazdanifard

Rashad Yazdanifard publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Technology Adoption and User Behaviour.

ORCID 0000-0003-3522-0727 OpenAlex
World rank
#547,367
of 7,710,434 ranked researchers
Rank in Malaysia
#1,724
of 41,196
Works
117
Citations
1.5k
Citations per work
13.1
h-index
18
i10-index 34Top 16% in Marketing
Rashad Yazdanifard

What does Rashad Yazdanifard research?

Rashad Yazdanifard's work is mostly in Business, Management and Accounting (44%), Social Sciences (14%), Decision Sciences (6%).

Social Sciences: 76 works · 64.7% of their workBusiness, Management and Accounting: 52 works · 44.4% of their workMarketing: 26 works · 22.4% of their workStrategy and Management: 12 works · 10.2% of their workOrganizational Behavior and Human Resource Management: 9 works · 8.1% of their workManagement Information Systems: 4 works · 3.7% of their workSocial Sciences: 16 works · 13.9% of their workSociology and Political Science: 16 works · 13.9% of their workDecision Sciences: 7 works · 6.4% of their workInformation Systems and Management: 7 works · 6.4% of their workEverything else: 41 works · 35.3% of their workTHEIR WORKRashadYazdanifard117works
Social Sciences65%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting5244.4%
    2. Social Sciences1613.9%
    3. Decision Sciences76.4%
  2. Everything else4135.3%
  1. 1Marketing22% of their works
  2. 2Sociology and Political Science14% of their works
  3. 3Strategy and Management10% of their works
  4. 4Organizational Behavior and Human Resource Management8% of their works
  5. 5Information Systems and Management6% of their works
  6. 6Management Information Systems4% of their works

Research topics

Which keywords describe Rashad Yazdanifard's research?

The keywords of their largest research topics: Brand Equity, Consumer Behavior, Brand Community, Brand Trust, Electronic Word-of-Mouth, Social Media, Information Systems and Technology Acceptance Model.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Brand Equity352 topics
  2. Consumer Behavior292 topics
  3. Brand Community241 topic
  4. Brand Trust241 topic
  5. Electronic Word-of-Mouth221 topic
  6. Social Media221 topic
  7. Information Systems191 topic
  8. Technology Acceptance Model191 topic
  9. Customer Experience141 topic
  10. Multichannel Retailing141 topic
  11. IMC111 topic
  12. Integrated Marketing Communication111 topic
  13. Customer Satisfaction81 topic
  14. Service Quality81 topic
  15. Platform Competition61 topic
  16. Two-Sided Markets61 topic
  17. Environmental Innovation51 topic
  18. Green Consumption51 topic

Where does Rashad Yazdanifard work?

Rashad Yazdanifard's main affiliation in the publication record is HELP University, Malaysia.

How many publications and citations does Rashad Yazdanifard have?

OpenAlex counts 117 works and 1,533 citations for Rashad Yazdanifard, an h-index of 18, ranking #547,367 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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