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Researcher · Kaunas University of Technology · Lithuania

Rita Kuvykaitė

Rita Kuvykaitė publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Global Trade and Competitiveness.

OpenAlex
World rank
#1,083,895
of 7,710,434 ranked researchers
Rank in Lithuania
#237
of 9,273
Works
27
Citations
455
Citations per work
16.9
h-index
10
i10-index 11Top 41% in Marketing
Rita Kuvykaitė

What does Rita Kuvykaitė research?

Rita Kuvykaitė's work is mostly in Business, Management and Accounting (50%), Social Sciences (20%), Decision Sciences (9%).

Social Sciences: 24 works · 87.9% of their workBusiness, Management and Accounting: 14 works · 50.0% of their workMarketing: 7 works · 27.3% of their workStrategy and Management: 5 works · 18.2% of their workOrganizational Behavior and Human Resource Management: 1 works · 4.5% of their workSocial Sciences: 5 works · 19.7% of their workSociology and Political Science: 5 works · 19.7% of their workDecision Sciences: 2 works · 9.1% of their workInformation Systems and Management: 2 works · 9.1% of their workEconomics, Econometrics and Finance: 2 works · 9.1% of their workEconomics and Econometrics: 2 works · 9.1% of their workEverything else: 3 works · 12.1% of their workTHEIR WORKRita Kuvykaitė27works
Social Sciences88%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1450.0%
    2. Social Sciences519.7%
    3. Decision Sciences29.1%
    4. Economics, Econometrics and Finance29.1%
  2. Everything else312.1%
  1. 1Marketing27% of their works
  2. 2Sociology and Political Science20% of their works
  3. 3Strategy and Management18% of their works
  4. 4Economics and Econometrics9% of their works
  5. 5Information Systems and Management9% of their works
  6. 6Organizational Behavior and Human Resource Management4% of their works

Research topics

Which keywords describe Rita Kuvykaitė's research?

The keywords of their largest research topics: Brand Equity, Electronic Word-of-Mouth, Social Media, Brand Trust, Competitiveness Indices, Consumer Behavior, Revealed Comparative Advantage and IMC.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Equity142 topics
  2. Electronic Word-of-Mouth111 topic
  3. Social Media111 topic
  4. Brand Trust81 topic
  5. Competitiveness Indices81 topic
  6. Consumer Behavior81 topic
  7. Revealed Comparative Advantage81 topic
  8. IMC61 topic
  9. Information Systems61 topic
  10. Integrated Marketing Communication61 topic
  11. Technology Acceptance Model61 topic
  12. Customer Satisfaction31 topic
  13. Service Quality31 topic
  14. Co-Creation21 topic
  15. Corporate Reputation21 topic
  16. Financial Performance21 topic
  17. Value Creation21 topic

Where does Rita Kuvykaitė work?

Rita Kuvykaitė's main affiliation in the publication record is Kaunas University of Technology, Lithuania.

How many publications and citations does Rita Kuvykaitė have?

OpenAlex counts 27 works and 455 citations for Rita Kuvykaitė, an h-index of 10, ranking #1,083,895 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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