Question 1

What does Robert G. I. Maxwell research?

Accepted Answer

Robert G. I. Maxwell publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Service and Product Innovation, Marketing and Advertising Strategies and Business Strategies and Innovation.

Question 2

Which keywords describe Robert G. I. Maxwell's research?

Accepted Answer

The keywords of their largest research topics: Customer Experience, Brand Equity, Digital Transformation, Co-Creation, Value Creation, IMC, Innovation and Integrated Marketing Communication.

Question 3

Where does Robert G. I. Maxwell work?

Accepted Answer

Robert G. I. Maxwell's main affiliation in the publication record is Croydon College, United Kingdom.

Question 4

How many publications and citations does Robert G. I. Maxwell have?

Accepted Answer

OpenAlex counts 19 works and 7 citations for Robert G. I. Maxwell, an h-index of 2, ranking #5,193,195 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Robert G. I. Maxwell's h-index high?

Accepted Answer

An h-index of 2 is at or above that of 7.5% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 97%.