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Researcher · Croydon College · United Kingdom

Robert G. I. Maxwell

Robert G. I. Maxwell publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Service and Product Innovation, Marketing and Advertising Strategies and Business Strategies and Innovation.

OpenAlex
World rank
#5,193,195
of 7,710,434 ranked researchers
Rank in United Kingdom
#309,027
of 367,258
Works
19
Citations
7
Citations per work
0.4
h-index
2
i10-index 0Top 97% in Marketing
Robert G. I. Maxwell

What does Robert G. I. Maxwell research?

Robert G. I. Maxwell's work is mostly in Business, Management and Accounting (47%), Social Sciences (18%).

Social Sciences: 12 works · 64.5% of their workBusiness, Management and Accounting: 9 works · 46.7% of their workMarketing: 4 works · 20.0% of their workStrategy and Management: 3 works · 15.6% of their workManagement of Technology and Innovation: 1 works · 6.7% of their workOrganizational Behavior and Human Resource Management: 1 works · 4.4% of their workSocial Sciences: 3 works · 17.8% of their workSociology and Political Science: 2 works · 11.1% of their workLaw: 1 works · 6.7% of their workEverything else: 7 works · 35.5% of their workTHEIR WORKRobert G. I.Maxwell19works
Social Sciences64%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting946.7%
    2. Social Sciences317.8%
  2. Everything else735.5%
  1. 1Marketing20% of their works
  2. 2Strategy and Management16% of their works
  3. 3Sociology and Political Science11% of their works
  4. 4Law7% of their works
  5. 5Management of Technology and Innovation7% of their works
  6. 6Organizational Behavior and Human Resource Management4% of their works

Research topics

Which keywords describe Robert G. I. Maxwell's research?

The keywords of their largest research topics: Customer Experience, Brand Equity, Digital Transformation, Co-Creation, Value Creation, IMC, Innovation and Integrated Marketing Communication.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Customer Experience62 topics
  2. Brand Equity52 topics
  3. Digital Transformation52 topics
  4. Co-Creation41 topic
  5. Value Creation41 topic
  6. IMC31 topic
  7. Innovation31 topic
  8. Integrated Marketing Communication31 topic
  9. Strategic Management31 topic
  10. Artificial Intelligence21 topic
  11. Brand Trust21 topic
  12. Business Models21 topic
  13. Consumer Behavior21 topic
  14. Cultural Diversity21 topic
  15. Educational Leadership21 topic
  16. Client11 topic
  17. Environmental Engineering11 topic
  18. Patient11 topic
  19. Scientific Integrity11 topic

Where does Robert G. I. Maxwell work?

Robert G. I. Maxwell's main affiliation in the publication record is Croydon College, United Kingdom.

How many publications and citations does Robert G. I. Maxwell have?

OpenAlex counts 19 works and 7 citations for Robert G. I. Maxwell, an h-index of 2, ranking #5,193,195 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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