Russell Abratt
Russell Abratt publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Corporate Identity and Reputation and Customer Service Quality and Loyalty.
- World rank
- #127,854 of 1,633,909 ranked researchers
- Rank in South Africa
- #288 of 5,570
- Works
- 44
- Citations
- 249
- Citations per work
- 5.7
What does Russell Abratt research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing31% of their works
- 2Strategy and Management22% of their works
- 3Organizational Behavior and Human Resource Management13% of their works
- 4Sociology and Political Science7% of their works
- 5Management Science and Operations Research4% of their works
- 6Gender Studies4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Corporate Identity and Reputation
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
- Management and Organizational Studies
- Corporate Social Responsibility Reporting
- Business Strategies and Management Research
Which keywords describe Russell Abratt's research?
The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Financial Performance, Organizational Identity, Corporate Reputation, Stakeholder Perception and Institutional Theory.
- Stakeholder Theory
- Qualitative Research
- Multichannel Retailing
- Institutional Entrepreneurship
- Customer Experience
- Service Quality
- Institutional Theory
- Corporate Reputation
- Financial Performance
- Brand Trust
- Brand Equity
- Consumer Behavior
- Organizational Identity
- Stakeholder Perception
- Customer Satisfaction
- Corporate Social Responsibility
- IMC
- Integrated Marketing Communication
- Organizational Change
- Research Methods
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Brand Equity102 topics
- Brand Trust81 topic
- Consumer Behavior81 topic
- Financial Performance72 topics
- Organizational Identity72 topics
- Corporate Reputation51 topic
- Stakeholder Perception51 topic
- Institutional Theory42 topics
- Customer Satisfaction31 topic
- Service Quality31 topic
- Corporate Social Responsibility21 topic
- Customer Experience21 topic
- IMC21 topic
- Institutional Entrepreneurship21 topic
- Integrated Marketing Communication21 topic
- Multichannel Retailing21 topic
- Organizational Change21 topic
- Qualitative Research21 topic
- Research Methods21 topic
- Stakeholder Theory21 topic
Where does Russell Abratt work?
Russell Abratt's main affiliation in the publication record is University of the Witwatersrand, South Africa.
How many publications and citations does Russell Abratt have?
Science Explorer counts 44 works and 249 citations for Russell Abratt, ranking #127,854 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.