Science Explorer Back to mapMap
Discussion
Researcher · University of the Witwatersrand · South Africa

Russell Abratt

Russell Abratt publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Corporate Identity and Reputation and Marketing and Advertising Strategies.

ORCID 0000-0002-5385-0936 OpenAlex
World rank
#104,585
of 7,710,434 ranked researchers
Rank in South Africa
#307
of 29,826
Works
190
Citations
7.1k
Citations per work
37.3
h-index
47
i10-index 86Top 1.1% in Marketing
Russell Abratt

What does Russell Abratt research?

Russell Abratt's work is mostly in Business, Management and Accounting (63%), Social Sciences (7%), Decision Sciences (6%).

Social Sciences: 144 works · 75.9% of their workBusiness, Management and Accounting: 120 works · 63.3% of their workMarketing: 55 works · 29.1% of their workStrategy and Management: 37 works · 19.4% of their workOrganizational Behavior and Human Resource Management: 18 works · 9.7% of their workManagement of Technology and Innovation: 10 works · 5.1% of their workSocial Sciences: 13 works · 7.1% of their workSociology and Political Science: 13 works · 7.1% of their workDecision Sciences: 10 works · 5.5% of their workInformation Systems and Management: 10 works · 5.5% of their workEverything else: 46 works · 24.1% of their workTHEIR WORKRussell Abratt190works
Social Sciences76%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting12063.3%
    2. Social Sciences137.1%
    3. Decision Sciences105.5%
  2. Everything else4624.1%
  1. 1Marketing29% of their works
  2. 2Strategy and Management19% of their works
  3. 3Organizational Behavior and Human Resource Management10% of their works
  4. 4Sociology and Political Science7% of their works
  5. 5Information Systems and Management6% of their works
  6. 6Management of Technology and Innovation5% of their works

Research topics

Which keywords describe Russell Abratt's research?

The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Corporate Reputation, Financial Performance, IMC, Integrated Marketing Communication and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Brand Equity902 topics
  2. Brand Trust531 topic
  3. Consumer Behavior531 topic
  4. Corporate Reputation391 topic
  5. Financial Performance391 topic
  6. IMC371 topic
  7. Integrated Marketing Communication371 topic
  8. Customer Satisfaction281 topic
  9. Service Quality281 topic
  10. Ethical Decision Making211 topic
  11. Moral Identity211 topic
  12. Electronic Word-of-Mouth201 topic
  13. Social Media201 topic
  14. Customer Experience171 topic
  15. Multichannel Retailing171 topic
  16. Experiential Learning131 topic
  17. Marketing Education131 topic

Where does Russell Abratt work?

Russell Abratt's main affiliation in the publication record is University of the Witwatersrand, South Africa.

How many publications and citations does Russell Abratt have?

OpenAlex counts 190 works and 7,095 citations for Russell Abratt, an h-index of 47, ranking #104,585 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Russell Abratt. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.