Saadet Sağtaş
Saadet Sağtaş publishes mostly in Sociology and Political Science, Marketing and Strategy and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Media Discourse and Social Analysis.
- World rank
- #3,973,259 of 7,710,434 ranked researchers
- Rank in Türkiye
- #30,414 of 117,622
- Works
- 19
- Citations
- 48
- Citations per work
- 2.5
What does Saadet Sağtaş research?
Saadet Sağtaş's work is mostly in Business, Management and Accounting (35%), Social Sciences (20%), Decision Sciences (10%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1369.4%
- Business, Management and Accounting734.7%
- Social Sciences420.4%
- Decision Sciences210.2%
- Arts and Humanities14.1%
- Everything else630.6%
- 1Sociology and Political Science20% of their works
- 2Marketing14% of their works
- 3Strategy and Management12% of their works
- 4Information Systems and Management10% of their works
- 5Organizational Behavior and Human Resource Management8% of their works
- 6Philosophy4% of their works
Research topics
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Media Discourse and Social Analysis
- Diverse Cultural and Social Studies
- Education Practices and Challenges
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Perception and Purchasing Behavior
Which keywords describe Saadet Sağtaş's research?
The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Consumer Behavior, Information Systems, Technology Acceptance Model, Media Discourse, Social Movements and Brand Equity.
- Semiotics
- Metaphors
- Customer Experience
- Cosmetics
- Brand Equity
- Media Discourse
- Information Systems
- Social Media
- Electronic Word-of-Mouth
- Consumer Behavior
- Technology Acceptance Model
- Social Movements
- Brand Trust
- Cultural Studies
- Fashion
- Multichannel Retailing
- Teaching
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Electronic Word-of-Mouth51 topic
- Social Media51 topic
- Consumer Behavior42 topics
- Information Systems41 topic
- Technology Acceptance Model41 topic
- Media Discourse31 topic
- Social Movements31 topic
- Brand Equity21 topic
- Brand Trust21 topic
- Cosmetics21 topic
- Cultural Studies21 topic
- Customer Experience21 topic
- Fashion21 topic
- Metaphors21 topic
- Multichannel Retailing21 topic
- Semiotics21 topic
- Teaching21 topic
Where does Saadet Sağtaş work?
Saadet Sağtaş's main affiliation in the publication record is Çağ University, Türkiye.
How many publications and citations does Saadet Sağtaş have?
OpenAlex counts 19 works and 48 citations for Saadet Sağtaş, an h-index of 4, ranking #3,973,259 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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