Science Explorer Back to mapMap
Discussion
Researcher · Nova Southeastern University · United States

Sélima Ben Mrad

Sélima Ben Mrad publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

ORCID 0000-0001-9823-7513 OpenAlex
World rank
#1,162,221
of 7,710,434 ranked researchers
Rank in United States
#373,887
of 1,627,098
Works
29
Citations
496
Citations per work
17.1
h-index
12
i10-index 12Top 32% in Marketing
Sélima Ben Mrad

What does Sélima Ben Mrad research?

Sélima Ben Mrad's work is mostly in Business, Management and Accounting (43%), Social Sciences (20%), Decision Sciences (5%).

Social Sciences: 21 works · 71.9% of their workBusiness, Management and Accounting: 12 works · 42.6% of their workMarketing: 8 works · 29.3% of their workOrganizational Behavior and Human Resource Management: 4 works · 13.3% of their workSocial Sciences: 6 works · 20.0% of their workSociology and Political Science: 6 works · 20.0% of their workDecision Sciences: 2 works · 5.3% of their workInformation Systems and Management: 2 works · 5.3% of their workPsychology: 1 works · 4.0% of their workSocial Psychology: 1 works · 4.0% of their workEverything else: 7 works · 24.1% of their workPhysical Sciences: 1 works · 4.0% of their workComputer Science: 1 works · 4.0% of their workArtificial Intelligence: 1 works · 4.0% of their workTHEIR WORKSélima Ben Mrad29works
Physical Sciences4%Social Sciences72%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1242.6%
    2. Social Sciences620.0%
    3. Decision Sciences25.3%
    4. Psychology14.0%
  2. Everything else724.1%
    1. Computer Science14.0%
  1. 1Marketing29% of their works
  2. 2Sociology and Political Science20% of their works
  3. 3Organizational Behavior and Human Resource Management13% of their works
  4. 4Information Systems and Management5% of their works
  5. 5Social Psychology4% of their works
  6. 6Artificial Intelligence4% of their works

Research topics

Which keywords describe Sélima Ben Mrad's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Social Media, Consumer Engagement, Electronic Word-of-Mouth, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Consumer Behavior162 topics
  2. Brand Equity131 topic
  3. Brand Trust131 topic
  4. Social Media132 topics
  5. Consumer Engagement111 topic
  6. Electronic Word-of-Mouth111 topic
  7. Customer Satisfaction91 topic
  8. Service Quality91 topic
  9. E-commerce72 topics
  10. Information Systems41 topic
  11. Technology Acceptance Model41 topic
  12. Marketing Strategies31 topic
  13. Retail Economics31 topic
  14. Experiential Learning21 topic
  15. Finance21 topic
  16. Islamic Banking21 topic
  17. Marketing Education21 topic
  18. Opinion Mining21 topic
  19. Sentiment Analysis21 topic

Where does Sélima Ben Mrad work?

Sélima Ben Mrad's main affiliation in the publication record is Nova Southeastern University, United States.

How many publications and citations does Sélima Ben Mrad have?

OpenAlex counts 29 works and 496 citations for Sélima Ben Mrad, an h-index of 12, ranking #1,162,221 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Sélima Ben Mrad. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.