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Researcher · Iscte – Instituto Universitário de Lisboa · Portugal

Sérgio Moro

Sérgio Moro publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Diverse Aspects of Tourism Research and Customer Service Quality and Loyalty.

ORCID 0000-0002-4861-6686 OpenAlex
World rank
#92,971
of 7,710,434 ranked researchers
Rank in Portugal
#164
of 41,760
Works
167
Citations
5k
Citations per work
30.0
h-index
34
i10-index 75Top 1.5% in Sociology and Political Science
Sérgio Moro

What does Sérgio Moro research?

Sérgio Moro's work is mostly in Business, Management and Accounting (22%), Social Sciences (22%), Computer Science (10%).

Everything else: 77 works · 46.4% of their workSocial Sciences: 73 works · 43.6% of their workBusiness, Management and Accounting: 37 works · 22.0% of their workMarketing: 20 works · 12.0% of their workOrganizational Behavior and Human Resource Management: 9 works · 5.3% of their workManagement Information Systems: 8 works · 4.7% of their workSocial Sciences: 36 works · 21.6% of their workSociology and Political Science: 36 works · 21.6% of their workPhysical Sciences: 17 works · 10.0% of their workComputer Science: 17 works · 10.0% of their workInformation Systems: 9 works · 5.1% of their workArtificial Intelligence: 8 works · 4.9% of their workTHEIR WORKSérgio Moro167works
Physical Sciences10%Social Sciences44%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else7746.4%
    1. Business, Management and Accounting3722.0%
    2. Social Sciences3621.6%
    1. Computer Science1710.0%
  1. 1Sociology and Political Science22% of their works
  2. 2Marketing12% of their works
  3. 3Organizational Behavior and Human Resource Management5% of their works
  4. 4Information Systems5% of their works
  5. 5Artificial Intelligence5% of their works
  6. 6Management Information Systems5% of their works

Research topics

Which keywords describe Sérgio Moro's research?

The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Machine Learning, Destination Image, Tourist Satisfaction, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Social Media572 topics
  2. Consumer Engagement491 topic
  3. Electronic Word-of-Mouth491 topic
  4. Machine Learning252 topics
  5. Destination Image241 topic
  6. Tourist Satisfaction241 topic
  7. Customer Satisfaction191 topic
  8. Service Quality191 topic
  9. Analytics171 topic
  10. Big Data171 topic
  11. Churn Prediction171 topic
  12. Customer Equity171 topic
  13. Brand Trust161 topic
  14. Consumer Behavior161 topic
  15. Information Systems131 topic
  16. Technology Acceptance Model131 topic
  17. Detection81 topic
  18. Hate Speech81 topic

Where does Sérgio Moro work?

Sérgio Moro's main affiliation in the publication record is Iscte – Instituto Universitário de Lisboa, Portugal.

How many publications and citations does Sérgio Moro have?

OpenAlex counts 167 works and 5,007 citations for Sérgio Moro, an h-index of 34, ranking #92,971 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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