Seung Hwan Lee
Seung Hwan Lee publishes mostly in Marketing, Sociology and Political Science and Management of Technology and Innovation, on topics such as Management and Marketing Education, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.
- World rank
- #572,346 of 1,633,909 ranked researchers
- Rank in Canada
- #18,628 of 38,960
- Works
- 18
- Citations
- 113
- Citations per work
- 6.3
What does Seung Hwan Lee research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing22% of their works
- 2Sociology and Political Science18% of their works
- 3Management of Technology and Innovation11% of their works
- 4Social Psychology7% of their works
- 5Developmental and Educational Psychology7% of their works
- 6Education7% of their works
Research topics
- Management and Marketing Education
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Digital Storytelling and Education
- Media Influence and Health
- Consumer Perception and Purchasing Behavior
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
Which keywords describe Seung Hwan Lee's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, Experiential Learning, Marketing Education, Electronic Word-of-Mouth and Social Media.
- Transportation
- Narrative Persuasion
- Integrated Marketing Communication
- Fashion
- Digital Storytelling
- Social Media
- Marketing Education
- Brand Trust
- Brand Equity
- Consumer Behavior
- Brand Community
- Experiential Learning
- Electronic Word-of-Mouth
- Cosmetics
- Education
- IMC
- Marketing Strategies
- Retail Economics
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior53 topics
- Brand Equity42 topics
- Brand Community31 topic
- Brand Trust31 topic
- Experiential Learning31 topic
- Marketing Education31 topic
- Electronic Word-of-Mouth21 topic
- Social Media21 topic
- Cosmetics11 topic
- Digital Storytelling11 topic
- Education11 topic
- Fashion11 topic
- IMC11 topic
- Integrated Marketing Communication11 topic
- Marketing Strategies11 topic
- Narrative Persuasion11 topic
- Retail Economics11 topic
- Transportation11 topic
Where does Seung Hwan Lee work?
Seung Hwan Lee's main affiliation in the publication record is Toronto Metropolitan University, Canada.
How many publications and citations does Seung Hwan Lee have?
Science Explorer counts 18 works and 113 citations for Seung Hwan Lee, ranking #572,346 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Seung Hwan Lee
- seung-hwan-lee-kangwon-national-university
- seung-hwan-lee-catholic-university-of-korea
- seung-hwan-lee-inje-university-ilsan-paik-hospital
- seung-hwan-lee-chungnam-national-university
- seung-hwan-lee-hanyang-university
- seung-hwan-lee-yonsei-university
- seung-hwan-lee-hanyang-university-south-korea
- seung-hwan-lee-hanyang-university-south-korea-2
- seung-hwan-lee-yonsei-university-south-korea
- seung-hwan-lee-yonsei-university-south-korea-2
- seung-hwan-lee-university-of-seoul
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.