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Researcher · The Ohio State University · United States

Sharron J. Lennon

Sharron J. Lennon publishes mostly in Marketing, Museology and Experimental and Cognitive Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Fashion and Cultural Textiles and Consumer Retail Behavior Studies.

ORCID 0000-0002-7043-9057 OpenAlex
World rank
#86,082
of 7,710,434 ranked researchers
Rank in United States
#33,256
of 1,627,098
Works
170
Citations
7.2k
Citations per work
42.6
h-index
42
i10-index 92Top 1.6% in Marketing
Sharron J. Lennon

What does Sharron J. Lennon research?

Sharron J. Lennon's work is mostly in Business, Management and Accounting (40%), Arts and Humanities (14%), Social Sciences (11%).

Social Sciences: 121 works · 71.0% of their workBusiness, Management and Accounting: 68 works · 39.9% of their workMarketing: 58 works · 33.9% of their workOrganizational Behavior and Human Resource Management: 10 works · 6.0% of their workArts and Humanities: 23 works · 13.6% of their workMuseology: 23 works · 13.6% of their workSocial Sciences: 18 works · 10.8% of their workGender Studies: 9 works · 5.4% of their workSociology and Political Science: 9 works · 5.4% of their workPsychology: 11 works · 6.7% of their workExperimental and Cognitive Psychology: 11 works · 6.7% of their workEverything else: 49 works · 29.0% of their workTHEIR WORKSharron J. Lennon170works
Social Sciences71%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting6839.9%
    2. Arts and Humanities2313.6%
    3. Social Sciences1810.8%
    4. Psychology116.7%
  2. Everything else4929.0%
  1. 1Marketing34% of their works
  2. 2Museology14% of their works
  3. 3Experimental and Cognitive Psychology7% of their works
  4. 4Organizational Behavior and Human Resource Management6% of their works
  5. 5Gender Studies5% of their works
  6. 6Sociology and Political Science5% of their works

Research topics

Which keywords describe Sharron J. Lennon's research?

The keywords of their largest research topics: Consumer Behavior, Fashion, Brand Equity, Brand Trust, Clothing, Material Culture, Customer Experience and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior882 topics
  2. Fashion742 topics
  3. Brand Equity721 topic
  4. Brand Trust721 topic
  5. Clothing581 topic
  6. Material Culture581 topic
  7. Customer Experience481 topic
  8. Multichannel Retailing481 topic
  9. Customer Satisfaction271 topic
  10. Service Quality271 topic
  11. Evolutionary Psychology261 topic
  12. Human Behavior261 topic
  13. Electronic Word-of-Mouth171 topic
  14. Social Media171 topic
  15. Body Image161 topic
  16. Cosmetics161 topic
  17. Information Systems161 topic
  18. Technology Acceptance Model161 topic

Where does Sharron J. Lennon work?

Sharron J. Lennon's main affiliation in the publication record is The Ohio State University, United States.

How many publications and citations does Sharron J. Lennon have?

OpenAlex counts 170 works and 7,238 citations for Sharron J. Lennon, an h-index of 42, ranking #86,082 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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