Sonia San Martín Gutiérrez
Sonia San Martín Gutiérrez publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Retail Behavior Studies, Digital Marketing and Social Media and Customer Service Quality and Loyalty.
- World rank
- #783,802 of 1,633,909 ranked researchers
- Rank in Spain
- #24,854 of 45,870
- Works
- 40
- Citations
- 76
- Citations per work
- 1.9
What does Sonia San Martín Gutiérrez research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing28% of their works
- 2Sociology and Political Science18% of their works
- 3Organizational Behavior and Human Resource Management15% of their works
- 4Information Systems and Management10% of their works
- 5Education8% of their works
- 6Communication5% of their works
Research topics
Which keywords describe Sonia San Martín Gutiérrez's research?
The keywords of their largest research topics: Customer Experience, Multichannel Retailing, E-commerce, Electronic Word-of-Mouth, Social Media, Customer Satisfaction, Information Systems and Marketing Strategies.
- Retail Economics
- Organizational Culture
- Espacio Europeo de Educación Superior
- Competencias Docentes
- Technology Acceptance Model
- Marketing Strategies
- Customer Satisfaction
- Electronic Word-of-Mouth
- Multichannel Retailing
- Customer Experience
- E-commerce
- Social Media
- Information Systems
- Service Quality
- Communication
- Consumer Behavior
- Management
- Research
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Customer Experience71 topic
- Multichannel Retailing71 topic
- E-commerce62 topics
- Electronic Word-of-Mouth61 topic
- Social Media61 topic
- Customer Satisfaction41 topic
- Information Systems41 topic
- Marketing Strategies42 topics
- Service Quality41 topic
- Technology Acceptance Model41 topic
- Communication21 topic
- Competencias Docentes21 topic
- Consumer Behavior21 topic
- Espacio Europeo de Educación Superior21 topic
- Management21 topic
- Organizational Culture21 topic
- Research21 topic
- Retail Economics21 topic
Where does Sonia San Martín Gutiérrez work?
Sonia San Martín Gutiérrez's main affiliation in the publication record is Universidad de Burgos, Spain.
How many publications and citations does Sonia San Martín Gutiérrez have?
Science Explorer counts 40 works and 76 citations for Sonia San Martín Gutiérrez, ranking #783,802 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.