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Researcher · Bryant University · United States

Sukki Yoon

Sukki Yoon publishes mostly in Sociology and Political Science, Marketing and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and AI in Service Interactions.

ORCID 0000-0003-0092-1195 OpenAlex
World rank
#419,201
of 1,633,909 ranked researchers
Rank in United States
#146,324
of 358,040
Works
21
Citations
155
Citations per work
7.4

What does Sukki Yoon research?

Sociology and Political Science: 25.9%Marketing: 14.8%Social Psychology: 14.8%Applied Psychology: 7.4%other fields: 37.1%26%top field
Sociology and Political Science25.9%Marketing14.8%Social Psychology14.8%Applied Psychology7.4%other fields37.1%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science26% of their works
  2. 2Marketing15% of their works
  3. 3Social Psychology15% of their works
  4. 4Applied Psychology7% of their works
  5. 5Artificial Intelligence7% of their works
  6. 6Literature and Literary Theory7% of their works

Research topics

Which keywords describe Sukki Yoon's research?

The keywords of their largest research topics: Emotion, Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Artificial Intelligence, Cultural Psychology and Narrative Persuasion.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Emotion53 topics
  2. Brand Trust41 topic
  3. Consumer Behavior41 topic
  4. Electronic Word-of-Mouth31 topic
  5. Social Media31 topic
  6. Artificial Intelligence21 topic
  7. Cultural Psychology21 topic
  8. Narrative Persuasion21 topic
  9. Self-Regulation21 topic
  10. Service Robots21 topic
  11. Theory of Planned Behaviour21 topic
  12. Transportation21 topic
  13. Values21 topic
  14. Disgust11 topic
  15. Food Waste11 topic
  16. Moral Judgment11 topic
  17. Supply Chain11 topic

Where does Sukki Yoon work?

Sukki Yoon's main affiliation in the publication record is Bryant University, United States.

How many publications and citations does Sukki Yoon have?

Science Explorer counts 21 works and 155 citations for Sukki Yoon, ranking #419,201 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.