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Researcher · Bryant University · United States

Sukki Yoon

Sukki Yoon publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Media Influence and Health.

ORCID 0000-0003-0092-1195 OpenAlex
World rank
#115,949
of 7,710,434 ranked researchers
Rank in United States
#44,180
of 1,627,098
Works
145
Citations
3.7k
Citations per work
25.6
h-index
34
i10-index 66Top 3.3% in Marketing
Sukki Yoon

What does Sukki Yoon research?

Sukki Yoon's work is mostly in Business, Management and Accounting (27%), Social Sciences (24%), Psychology (14%).

Social Sciences: 101 works · 69.9% of their workBusiness, Management and Accounting: 39 works · 27.2% of their workMarketing: 39 works · 27.2% of their workSocial Sciences: 35 works · 24.1% of their workSociology and Political Science: 30 works · 20.4% of their workCommunication: 5 works · 3.7% of their workPsychology: 20 works · 13.6% of their workSocial Psychology: 14 works · 9.4% of their workApplied Psychology: 6 works · 4.2% of their workArts and Humanities: 7 works · 5.0% of their workLiterature and Literary Theory: 7 works · 5.0% of their workEverything else: 44 works · 30.1% of their workTHEIR WORKSukki Yoon145works
Social Sciences70%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3927.2%
    2. Social Sciences3524.1%
    3. Psychology2013.6%
    4. Arts and Humanities75.0%
  2. Everything else4430.1%
  1. 1Marketing27% of their works
  2. 2Sociology and Political Science20% of their works
  3. 3Social Psychology9% of their works
  4. 4Literature and Literary Theory5% of their works
  5. 5Applied Psychology4% of their works
  6. 6Communication4% of their works

Research topics

Which keywords describe Sukki Yoon's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Emotion, Electronic Word-of-Mouth, Social Media, Narrative Persuasion and Transportation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior832 topics
  2. Brand Equity711 topic
  3. Brand Trust711 topic
  4. Emotion413 topics
  5. Electronic Word-of-Mouth401 topic
  6. Social Media401 topic
  7. Narrative Persuasion181 topic
  8. Transportation181 topic
  9. Self-Regulation161 topic
  10. Theory of Planned Behaviour161 topic
  11. Intergroup Contact151 topic
  12. Social Identity151 topic
  13. Cultural Psychology121 topic
  14. Environmental Innovation121 topic
  15. Green Consumption121 topic
  16. Values121 topic
  17. Disgust111 topic
  18. Moral Judgment111 topic

Where does Sukki Yoon work?

Sukki Yoon's main affiliation in the publication record is Bryant University, United States.

How many publications and citations does Sukki Yoon have?

OpenAlex counts 145 works and 3,719 citations for Sukki Yoon, an h-index of 34, ranking #115,949 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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