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Sung‐Joon Yoon

Sung‐Joon Yoon publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

World rank
#141,108
of 1,633,909 ranked researchers
Rank in South Korea
#959
of 38,381
Works
39
Citations
322
Citations per work
8.3

What does Sung‐Joon Yoon research?

Sociology and Political Science: 18.9%Marketing: 18.9%Information Systems and Management: 17.0%Organizational Behavior and Human Resource Management: 15.1%other fields: 30.1%19%top field
Sociology and Political Science18.9%Marketing18.9%Information Systems and Management17.0%Organizational Behavior and Human Resource Management15.1%other fields30.1%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science19% of their works
  2. 2Marketing19% of their works
  3. 3Information Systems and Management17% of their works
  4. 4Organizational Behavior and Human Resource Management15% of their works
  5. 5Cultural Studies6% of their works
  6. 6Information Systems4% of their works

Research topics

Which keywords describe Sung‐Joon Yoon's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Information Systems, Social Media, Technology Acceptance Model, Customer Satisfaction, Service Quality, Consumer Behavior and Environmental Innovation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Electronic Word-of-Mouth91 topic
  2. Information Systems91 topic
  3. Social Media91 topic
  4. Technology Acceptance Model91 topic
  5. Customer Satisfaction81 topic
  6. Service Quality81 topic
  7. Consumer Behavior73 topics
  8. Environmental Innovation31 topic
  9. Green Consumption31 topic
  10. Brand Equity21 topic
  11. Brand Trust21 topic
  12. Cosmetics21 topic
  13. Customer Experience21 topic
  14. Fashion21 topic
  15. Multichannel Retailing21 topic
  16. Online Education21 topic
  17. Smart Learning21 topic

Where does Sung‐Joon Yoon work?

Sung‐Joon Yoon's main affiliation in the publication record is Kyonggi University, South Korea.

How many publications and citations does Sung‐Joon Yoon have?

Science Explorer counts 39 works and 322 citations for Sung‐Joon Yoon, ranking #141,108 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.