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Researcher · Incheon National University · South Korea

TaiWoong Yun

TaiWoong Yun publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Perception and Purchasing Behavior and Customer Service Quality and Loyalty.

OpenAlex
World rank
#5,177,491
of 7,710,434 ranked researchers
Rank in South Korea
#92,909
of 162,609
Works
31
Citations
143
Citations per work
4.6
h-index
5
i10-index 3Top 77% in Marketing
TaiWoong Yun

What does TaiWoong Yun research?

TaiWoong Yun's work is mostly in Business, Management and Accounting (36%), Social Sciences (15%), Psychology (7%).

Social Sciences: 19 works · 62.8% of their workBusiness, Management and Accounting: 11 works · 35.9% of their workMarketing: 9 works · 29.9% of their workOrganizational Behavior and Human Resource Management: 2 works · 6.0% of their workSocial Sciences: 5 works · 14.9% of their workSociology and Political Science: 5 works · 14.9% of their workPsychology: 2 works · 7.5% of their workSocial Psychology: 2 works · 7.5% of their workDecision Sciences: 1 works · 4.5% of their workGeneral Decision Sciences: 1 works · 4.5% of their workEverything else: 10 works · 32.7% of their workPhysical Sciences: 1 works · 4.5% of their workEngineering: 1 works · 4.5% of their workAerospace Engineering: 1 works · 4.5% of their workTHEIR WORKTaiWoong Yun31works
Physical Sciences4%Social Sciences63%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1135.9%
    2. Social Sciences514.9%
    3. Psychology27.5%
    4. Decision Sciences14.5%
  2. Everything else1032.7%
    1. Engineering14.5%
  1. 1Marketing30% of their works
  2. 2Sociology and Political Science15% of their works
  3. 3Social Psychology8% of their works
  4. 4Organizational Behavior and Human Resource Management6% of their works
  5. 5General Decision Sciences4% of their works
  6. 6Aerospace Engineering4% of their works

Research topics

Which keywords describe TaiWoong Yun's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Cosmetics, Fashion, Customer Satisfaction, Electronic Word-of-Mouth and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior163 topics
  2. Brand Equity81 topic
  3. Brand Trust81 topic
  4. Cosmetics51 topic
  5. Fashion51 topic
  6. Customer Satisfaction41 topic
  7. Electronic Word-of-Mouth41 topic
  8. Service Quality41 topic
  9. Social Media41 topic
  10. Air Force31 topic
  11. Customer Experience31 topic
  12. Decision Making31 topic
  13. Marketing Strategies31 topic
  14. Modernization31 topic
  15. Multichannel Retailing31 topic
  16. Retail Economics31 topic
  17. Risk Aversion31 topic

Where does TaiWoong Yun work?

TaiWoong Yun's main affiliation in the publication record is Incheon National University, South Korea.

How many publications and citations does TaiWoong Yun have?

OpenAlex counts 31 works and 143 citations for TaiWoong Yun, an h-index of 5, ranking #5,177,491 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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