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Researcher · Indian Institute of Management Raipur · India

Tata Sai Vijay

Tata Sai Vijay publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Digital Marketing and Social Media, Consumer Retail Behavior Studies and Technology Adoption and User Behaviour.

OpenAlex
World rank
#830,683
of 7,710,434 ranked researchers
Rank in India
#11,137
of 280,097
Works
83
Citations
987
Citations per work
11.9
h-index
16
i10-index 25Top 20% in Marketing
Tata Sai Vijay

What does Tata Sai Vijay research?

Tata Sai Vijay's work is mostly in Business, Management and Accounting (42%), Social Sciences (17%), Decision Sciences (14%).

Social Sciences: 60 works · 72.4% of their workBusiness, Management and Accounting: 35 works · 41.9% of their workMarketing: 25 works · 29.6% of their workStrategy and Management: 4 works · 4.9% of their workOrganizational Behavior and Human Resource Management: 4 works · 4.4% of their workManagement of Technology and Innovation: 2 works · 3.0% of their workSocial Sciences: 14 works · 16.7% of their workSociology and Political Science: 14 works · 16.7% of their workDecision Sciences: 11 works · 13.8% of their workInformation Systems and Management: 11 works · 13.8% of their workEverything else: 23 works · 27.6% of their workTHEIR WORKTata Sai Vijay83works
Social Sciences72%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3541.9%
    2. Social Sciences1416.7%
    3. Decision Sciences1113.8%
  2. Everything else2327.6%
  1. 1Marketing30% of their works
  2. 2Sociology and Political Science17% of their works
  3. 3Information Systems and Management14% of their works
  4. 4Strategy and Management5% of their works
  5. 5Organizational Behavior and Human Resource Management4% of their works
  6. 6Management of Technology and Innovation3% of their works

Research topics

Which keywords describe Tata Sai Vijay's research?

The keywords of their largest research topics: E-commerce, Electronic Word-of-Mouth, Social Media, Customer Experience, Multichannel Retailing, Information Systems, Technology Acceptance Model and Consumer Behavior.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. E-commerce362 topics
  2. Electronic Word-of-Mouth311 topic
  3. Social Media311 topic
  4. Customer Experience301 topic
  5. Multichannel Retailing301 topic
  6. Information Systems281 topic
  7. Technology Acceptance Model281 topic
  8. Consumer Behavior222 topics
  9. Brand Equity182 topics
  10. Brand Community141 topic
  11. Brand Trust141 topic
  12. Customer Satisfaction81 topic
  13. Marketing Strategies81 topic
  14. Retail Economics81 topic
  15. Service Quality81 topic
  16. IMC41 topic
  17. Integrated Marketing Communication41 topic
  18. Green Analytical Chemistry21 topic
  19. Pharmaceutical Analysis21 topic

Where does Tata Sai Vijay work?

Tata Sai Vijay's main affiliation in the publication record is Indian Institute of Management Raipur, India.

How many publications and citations does Tata Sai Vijay have?

OpenAlex counts 83 works and 987 citations for Tata Sai Vijay, an h-index of 16, ranking #830,683 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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