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Researcher · Universiti Brunei Darussalam · Brunei

Vai Shiem Leong

Vai Shiem Leong publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Halal products and consumer behavior, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.

ORCID 0000-0001-5873-3897 OpenAlex
World rank
#1,713,119
of 7,710,434 ranked researchers
Rank in Brunei
#141
of 484
Works
34
Citations
306
Citations per work
9.0
h-index
10
i10-index 11Top 23% in Sociology and Political Science
Vai Shiem Leong

What does Vai Shiem Leong research?

Vai Shiem Leong's work is mostly in Social Sciences (34%), Business, Management and Accounting (34%), Computer Science (7%).

Social Sciences: 23 works · 68.9% of their workSocial Sciences: 12 works · 34.5% of their workSociology and Political Science: 12 works · 34.5% of their workBusiness, Management and Accounting: 12 works · 34.4% of their workMarketing: 7 works · 19.5% of their workOrganizational Behavior and Human Resource Management: 2 works · 6.9% of their workAccounting: 2 works · 4.6% of their workStrategy and Management: 1 works · 3.4% of their workEverything else: 8 works · 24.2% of their workPhysical Sciences: 2 works · 6.9% of their workComputer Science: 2 works · 6.9% of their workArtificial Intelligence: 2 works · 6.9% of their workTHEIR WORKVai Shiem Leong34works
Physical Sciences7%Social Sciences69%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences1234.5%
    2. Business, Management and Accounting1234.4%
  2. Everything else824.2%
    1. Computer Science26.9%
  1. 1Sociology and Political Science34% of their works
  2. 2Marketing20% of their works
  3. 3Organizational Behavior and Human Resource Management7% of their works
  4. 4Artificial Intelligence7% of their works
  5. 5Accounting5% of their works
  6. 6Strategy and Management3% of their works

Research topics

Which keywords describe Vai Shiem Leong's research?

The keywords of their largest research topics: Consumer Behavior, Halal Tourism, Religiosity, Customer Experience, Brand Equity, Brand Trust, Electronic Word-of-Mouth and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior202 topics
  2. Halal Tourism111 topic
  3. Religiosity111 topic
  4. Customer Experience102 topics
  5. Brand Equity91 topic
  6. Brand Trust91 topic
  7. Electronic Word-of-Mouth91 topic
  8. Social Media91 topic
  9. Artificial Intelligence61 topic
  10. Customer Satisfaction61 topic
  11. Service Quality61 topic
  12. Service Robots61 topic
  13. Co-Creation41 topic
  14. Finance41 topic
  15. Islamic Banking41 topic
  16. Value Creation41 topic
  17. Information Systems31 topic
  18. Technology Acceptance Model31 topic

Where does Vai Shiem Leong work?

Vai Shiem Leong's main affiliation in the publication record is Universiti Brunei Darussalam, Brunei.

How many publications and citations does Vai Shiem Leong have?

OpenAlex counts 34 works and 306 citations for Vai Shiem Leong, an h-index of 10, ranking #1,713,119 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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