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Valdimar Sigurðsson

Valdimar Sigurðsson publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Consumer Retail Behavior Studies.

World rank
#933,806
of 1,633,909 ranked researchers
Rank in Iceland
#270
of 411
Works
19
Citations
91
Citations per work
4.8

What does Valdimar Sigurðsson research?

Marketing: 36.0%Sociology and Political Science: 20.0%Strategy and Management: 8.0%Social Psychology: 8.0%other fields: 28.0%36%top field
Marketing36.0%Sociology and Political Science20.0%Strategy and Management8.0%Social Psychology8.0%other fields28.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing36% of their works
  2. 2Sociology and Political Science20% of their works
  3. 3Strategy and Management8% of their works
  4. 4Social Psychology8% of their works
  5. 5Developmental and Educational Psychology8% of their works
  6. 6Artificial Intelligence4% of their works

Research topics

Which keywords describe Valdimar Sigurðsson's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Electronic Word-of-Mouth, Social Media, Behavioral Interventions and Collaborative Consumption.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior73 topics
  2. Brand Equity31 topic
  3. Brand Trust31 topic
  4. Customer Experience32 topics
  5. Electronic Word-of-Mouth31 topic
  6. Social Media31 topic
  7. Behavioral Interventions21 topic
  8. Collaborative Consumption21 topic
  9. Impulse Buying21 topic
  10. Laddering Theory21 topic
  11. Means-End Chain21 topic
  12. Multichannel Retailing21 topic
  13. Obedience21 topic
  14. Sharing Economy21 topic
  15. Social Norms21 topic
  16. Special Education21 topic
  17. Artificial Intelligence11 topic
  18. Service Robots11 topic

Where does Valdimar Sigurðsson work?

Valdimar Sigurðsson's main affiliation in the publication record is Reykjavík University, Iceland.

How many publications and citations does Valdimar Sigurðsson have?

Science Explorer counts 19 works and 91 citations for Valdimar Sigurðsson, ranking #933,806 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.