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Researcher · University of Ljubljana · Slovenia

Vesna Žabkar

Vesna Žabkar publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Environmental Sustainability in Business.

ORCID 0000-0002-9331-9090 OpenAlex
World rank
#128,171
of 7,710,434 ranked researchers
Rank in Slovenia
#27
of 9,404
Works
139
Citations
5.5k
Citations per work
39.6
h-index
31
i10-index 48Top 4.3% in Marketing
Vesna Žabkar

What does Vesna Žabkar research?

Vesna Žabkar's work is mostly in Business, Management and Accounting (53%), Social Sciences (12%), Environmental Science (7%).

Social Sciences: 96 works · 69.3% of their workBusiness, Management and Accounting: 74 works · 53.0% of their workMarketing: 37 works · 26.5% of their workStrategy and Management: 21 works · 15.1% of their workOrganizational Behavior and Human Resource Management: 16 works · 11.4% of their workSocial Sciences: 16 works · 11.7% of their workSociology and Political Science: 16 works · 11.7% of their workEconomics, Econometrics and Finance: 6 works · 4.6% of their workEconomics and Econometrics: 6 works · 4.6% of their workEverything else: 33 works · 23.9% of their workPhysical Sciences: 9 works · 6.8% of their workEnvironmental Science: 9 works · 6.8% of their workManagement, Monitoring, Policy and Law: 9 works · 6.8% of their workTHEIR WORKVesna Žabkar139works
Physical Sciences7%Social Sciences69%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting7453.0%
    2. Social Sciences1611.7%
    3. Economics, Econometrics and Finance64.6%
  2. Everything else3323.9%
    1. Environmental Science96.8%
  1. 1Marketing26% of their works
  2. 2Strategy and Management15% of their works
  3. 3Sociology and Political Science12% of their works
  4. 4Organizational Behavior and Human Resource Management11% of their works
  5. 5Management, Monitoring, Policy and Law7% of their works
  6. 6Economics and Econometrics5% of their works

Research topics

Which keywords describe Vesna Žabkar's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Customer Satisfaction, Service Quality, Brand Community, Brand Trust, Environmental Innovation and Green Consumption.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior592 topics
  2. Brand Equity462 topics
  3. Customer Satisfaction361 topic
  4. Service Quality361 topic
  5. Brand Community331 topic
  6. Brand Trust331 topic
  7. Environmental Innovation261 topic
  8. Green Consumption261 topic
  9. Electronic Word-of-Mouth211 topic
  10. Social Media211 topic
  11. Environmental Attitudes161 topic
  12. Pro-environmental Behavior161 topic
  13. Corporate Reputation151 topic
  14. Financial Performance151 topic
  15. IMC131 topic
  16. Integrated Marketing Communication131 topic
  17. Customer Experience101 topic
  18. Multichannel Retailing101 topic

Where does Vesna Žabkar work?

Vesna Žabkar's main affiliation in the publication record is University of Ljubljana, Slovenia.

How many publications and citations does Vesna Žabkar have?

OpenAlex counts 139 works and 5,500 citations for Vesna Žabkar, an h-index of 31, ranking #128,171 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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