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Researcher · Management Development Institute · India

Vibhava Srivastava

Vibhava Srivastava publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Service and Product Innovation.

ORCID 0000-0002-1868-504X OpenAlex
World rank
#2,245,065
of 7,710,434 ranked researchers
Rank in India
#40,583
of 280,097
Works
26
Citations
239
Citations per work
9.2
h-index
9
i10-index 9Top 47% in Marketing
Vibhava Srivastava

What does Vibhava Srivastava research?

Vibhava Srivastava's work is mostly in Business, Management and Accounting (58%), Social Sciences (10%), Decision Sciences (8%).

Social Sciences: 20 works · 76.1% of their workBusiness, Management and Accounting: 15 works · 58.2% of their workMarketing: 10 works · 37.3% of their workOrganizational Behavior and Human Resource Management: 3 works · 11.9% of their workManagement Information Systems: 2 works · 9.0% of their workSocial Sciences: 3 works · 10.4% of their workSociology and Political Science: 3 works · 10.4% of their workDecision Sciences: 2 works · 7.5% of their workInformation Systems and Management: 2 works · 7.5% of their workEverything else: 5 works · 17.9% of their workPhysical Sciences: 2 works · 6.0% of their workEnvironmental Science: 2 works · 6.0% of their workManagement, Monitoring, Policy and Law: 2 works · 6.0% of their workTHEIR WORKVibhavaSrivastava26works
Physical Sciences6%Social Sciences76%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1558.2%
    2. Social Sciences310.4%
    3. Decision Sciences27.5%
  2. Everything else517.9%
    1. Environmental Science26.0%
  1. 1Marketing37% of their works
  2. 2Organizational Behavior and Human Resource Management12% of their works
  3. 3Sociology and Political Science10% of their works
  4. 4Management Information Systems9% of their works
  5. 5Information Systems and Management8% of their works
  6. 6Management, Monitoring, Policy and Law6% of their works

Research topics

Which keywords describe Vibhava Srivastava's research?

The keywords of their largest research topics: Consumer Behavior, Customer Experience, Brand Equity, Brand Trust, Customer Satisfaction, Service Quality, Co-Creation and Value Creation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior132 topics
  2. Customer Experience112 topics
  3. Brand Equity81 topic
  4. Brand Trust81 topic
  5. Customer Satisfaction81 topic
  6. Service Quality81 topic
  7. Co-Creation61 topic
  8. Value Creation61 topic
  9. Electronic Word-of-Mouth51 topic
  10. Environmental Innovation51 topic
  11. Green Consumption51 topic
  12. Impulse Buying51 topic
  13. Multichannel Retailing51 topic
  14. Social Media51 topic
  15. Environmental Attitudes41 topic
  16. Information Systems41 topic
  17. Pro-environmental Behavior41 topic
  18. Technology Acceptance Model41 topic

Where does Vibhava Srivastava work?

Vibhava Srivastava's main affiliation in the publication record is Management Development Institute, India.

How many publications and citations does Vibhava Srivastava have?

OpenAlex counts 26 works and 239 citations for Vibhava Srivastava, an h-index of 9, ranking #2,245,065 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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