Science Explorer Interactive view Map
Researcher · ICFAI Business School · India

Vikas Gautam

Vikas Gautam publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Diverse Aspects of Tourism Research.

ORCID 0000-0002-3363-8313 OpenAlex
World rank
#1,473,077
of 1,633,909 ranked researchers
Rank in India
#35,829
of 44,512
Works
19
Citations
22
Citations per work
1.2

What does Vikas Gautam research?

Marketing: 26.3%Sociology and Political Science: 26.3%Social Psychology: 15.8%Business and International Management: 5.3%other fields: 26.3%26%top field
Marketing26.3%Sociology and Political Science26.3%Social Psychology15.8%Business and International Management5.3%other fields26.3%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing26% of their works
  2. 2Sociology and Political Science26% of their works
  3. 3Social Psychology16% of their works
  4. 4Business and International Management5% of their works
  5. 5General Economics, Econometrics and Finance5% of their works
  6. 6Demography5% of their works

Research topics

Which keywords describe Vikas Gautam's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Destination Image, Electronic Word-of-Mouth, Multichannel Retailing and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior32 topics
  2. Brand Equity21 topic
  3. Brand Trust21 topic
  4. Customer Experience21 topic
  5. Destination Image21 topic
  6. Electronic Word-of-Mouth21 topic
  7. Multichannel Retailing21 topic
  8. Social Media21 topic
  9. Tourist Satisfaction21 topic
  10. Economic Policy Uncertainty11 topic
  11. Emerging Markets11 topic
  12. Environmental Innovation11 topic
  13. Frugal Innovation11 topic
  14. Gandhi11 topic
  15. Green Consumption11 topic
  16. Nonviolence11 topic
  17. Oil Price Shocks11 topic

Where does Vikas Gautam work?

Vikas Gautam's main affiliation in the publication record is ICFAI Business School, India.

How many publications and citations does Vikas Gautam have?

Science Explorer counts 19 works and 22 citations for Vikas Gautam, ranking #1,473,077 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Vikas Gautam

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.