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Researcher · Georgia State University · United States

Vikas Kumar

Vikas Kumar publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

ORCID 0000-0003-2090-3103 OpenAlex
World rank
#47,534
of 7,710,434 ranked researchers
Rank in United States
#18,336
of 1,627,098
Works
77
Citations
6.2k
Citations per work
80.8
h-index
32
i10-index 46Top 1.8% in Sociology and Political Science
Vikas Kumar

What does Vikas Kumar research?

Vikas Kumar's work is mostly in Business, Management and Accounting (42%), Social Sciences (29%), Decision Sciences (7%).

Social Sciences: 59 works · 77.1% of their workBusiness, Management and Accounting: 32 works · 41.6% of their workMarketing: 18 works · 22.8% of their workOrganizational Behavior and Human Resource Management: 11 works · 14.2% of their workStrategy and Management: 4 works · 4.6% of their workSocial Sciences: 22 works · 28.9% of their workSociology and Political Science: 20 works · 25.9% of their workPolitical Science and International Relations: 2 works · 3.0% of their workDecision Sciences: 5 works · 6.6% of their workInformation Systems and Management: 5 works · 6.6% of their workEverything else: 18 works · 22.9% of their workTHEIR WORKVikas Kumar77works
Social Sciences77%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3241.6%
    2. Social Sciences2228.9%
    3. Decision Sciences56.6%
  2. Everything else1822.9%
  1. 1Sociology and Political Science26% of their works
  2. 2Marketing23% of their works
  3. 3Organizational Behavior and Human Resource Management14% of their works
  4. 4Information Systems and Management7% of their works
  5. 5Strategy and Management5% of their works
  6. 6Political Science and International Relations3% of their works

Research topics

Which keywords describe Vikas Kumar's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Customer Satisfaction, Service Quality and E-commerce.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Consumer Behavior362 topics
  2. Brand Equity331 topic
  3. Brand Trust331 topic
  4. Electronic Word-of-Mouth321 topic
  5. Social Media321 topic
  6. Customer Satisfaction251 topic
  7. Service Quality251 topic
  8. E-commerce152 topics
  9. Destination Image131 topic
  10. Tourist Satisfaction131 topic
  11. Information Systems121 topic
  12. Technology Acceptance Model121 topic
  13. Customer Experience82 topics
  14. Impulse Buying51 topic
  15. Multichannel Retailing51 topic
  16. Co-Creation31 topic
  17. Marketing Strategies31 topic
  18. Retail Economics31 topic
  19. Value Creation31 topic

Where does Vikas Kumar work?

Vikas Kumar's main affiliation in the publication record is Georgia State University, United States.

How many publications and citations does Vikas Kumar have?

OpenAlex counts 77 works and 6,225 citations for Vikas Kumar, an h-index of 32, ranking #47,534 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Vikas Kumar

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Discussion

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