Question 1

What does Viltė Auruškevičienė research?

Accepted Answer

Viltė Auruškevičienė publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Strategy and Management, on topics such as Customer Service Quality and Loyalty, Consumer Retail Behavior Studies and Consumer Behavior in Brand Consumption and Identification.

Question 2

Which keywords describe Viltė Auruškevičienė's research?

Accepted Answer

The keywords of their largest research topics: Customer Satisfaction, Service Quality, Consumer Behavior, Customer Experience, Multichannel Retailing, Brand Equity, Brand Trust and Electronic Word-of-Mouth.

Question 3

Where does Viltė Auruškevičienė work?

Accepted Answer

Viltė Auruškevičienė's main affiliation in the publication record is ISM University of Management and Economics, Lithuania.

Question 4

How many publications and citations does Viltė Auruškevičienė have?

Accepted Answer

OpenAlex counts 66 works and 927 citations for Viltė Auruškevičienė, an h-index of 15, ranking #946,766 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Viltė Auruškevičienė's h-index high?

Accepted Answer

An h-index of 15 is at or above that of 80% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 23%.