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Researcher · ISM University of Management and Economics · Lithuania

Viltė Auruškevičienė

Viltė Auruškevičienė publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Strategy and Management, on topics such as Customer Service Quality and Loyalty, Consumer Retail Behavior Studies and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-1563-4052 OpenAlex
World rank
#946,766
of 7,710,434 ranked researchers
Rank in Lithuania
#202
of 9,273
Works
66
Citations
927
Citations per work
14.0
h-index
15
i10-index 20Top 23% in Marketing
Viltė Auruškevičienė

What does Viltė Auruškevičienė research?

Viltė Auruškevičienė's work is mostly in Business, Management and Accounting (51%), Social Sciences (10%), Economics, Econometrics and Finance (7%).

Social Sciences: 47 works · 71.7% of their workBusiness, Management and Accounting: 33 works · 50.7% of their workMarketing: 16 works · 24.7% of their workOrganizational Behavior and Human Resource Management: 9 works · 13.3% of their workStrategy and Management: 8 works · 12.7% of their workSocial Sciences: 6 works · 9.6% of their workSociology and Political Science: 6 works · 9.6% of their workEconomics, Econometrics and Finance: 4 works · 6.6% of their workEconomics and Econometrics: 4 works · 6.6% of their workDecision Sciences: 3 works · 4.8% of their workInformation Systems and Management: 3 works · 4.8% of their workEverything else: 19 works · 28.3% of their workTHEIR WORKViltėAuruškevičienė66works
Social Sciences72%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3350.7%
    2. Social Sciences69.6%
    3. Economics, Econometrics and Finance46.6%
    4. Decision Sciences34.8%
  2. Everything else1928.3%
  1. 1Marketing25% of their works
  2. 2Organizational Behavior and Human Resource Management13% of their works
  3. 3Strategy and Management13% of their works
  4. 4Sociology and Political Science10% of their works
  5. 5Economics and Econometrics7% of their works
  6. 6Information Systems and Management5% of their works

Research topics

Which keywords describe Viltė Auruškevičienė's research?

The keywords of their largest research topics: Customer Satisfaction, Service Quality, Consumer Behavior, Customer Experience, Multichannel Retailing, Brand Equity, Brand Trust and Electronic Word-of-Mouth.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Customer Satisfaction211 topic
  2. Service Quality211 topic
  3. Consumer Behavior152 topics
  4. Customer Experience141 topic
  5. Multichannel Retailing141 topic
  6. Brand Equity111 topic
  7. Brand Trust111 topic
  8. Electronic Word-of-Mouth91 topic
  9. Social Media91 topic
  10. Information Systems81 topic
  11. Technology Acceptance Model81 topic
  12. Dynamic Capabilities41 topic
  13. Environmental Innovation41 topic
  14. Foreign Direct Investment41 topic
  15. Green Consumption41 topic
  16. Institutional Environment41 topic
  17. Knowledge Transfer41 topic

Where does Viltė Auruškevičienė work?

Viltė Auruškevičienė's main affiliation in the publication record is ISM University of Management and Economics, Lithuania.

How many publications and citations does Viltė Auruškevičienė have?

OpenAlex counts 66 works and 927 citations for Viltė Auruškevičienė, an h-index of 15, ranking #946,766 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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