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Researcher · Pace University · United States

Vishal Lala

Vishal Lala publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.

OpenAlex
World rank
#766,513
of 7,710,434 ranked researchers
Rank in United States
#256,886
of 1,627,098
Works
26
Citations
703
Citations per work
27.0
h-index
12
i10-index 13Top 32% in Marketing
Vishal Lala

What does Vishal Lala research?

Vishal Lala's work is mostly in Business, Management and Accounting (54%), Social Sciences (20%), Decision Sciences (9%).

Social Sciences: 22 works · 83.1% of their workBusiness, Management and Accounting: 14 works · 53.9% of their workMarketing: 8 works · 29.2% of their workOrganizational Behavior and Human Resource Management: 4 works · 15.4% of their workManagement of Technology and Innovation: 2 works · 6.2% of their workAccounting: 1 works · 3.1% of their workSocial Sciences: 5 works · 20.0% of their workSociology and Political Science: 5 works · 20.0% of their workDecision Sciences: 2 works · 9.2% of their workInformation Systems and Management: 2 works · 9.2% of their workEverything else: 4 works · 16.9% of their workTHEIR WORKVishal Lala26works
Social Sciences83%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1453.9%
    2. Social Sciences520.0%
    3. Decision Sciences29.2%
  2. Everything else416.9%
  1. 1Marketing29% of their works
  2. 2Sociology and Political Science20% of their works
  3. 3Organizational Behavior and Human Resource Management15% of their works
  4. 4Information Systems and Management9% of their works
  5. 5Management of Technology and Innovation6% of their works
  6. 6Accounting3% of their works

Research topics

Which keywords describe Vishal Lala's research?

The keywords of their largest research topics: Consumer Behavior, E-commerce, Social Media, Customer Satisfaction, Service Quality, Brand Equity, Brand Trust and Consumer Engagement.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Consumer Behavior152 topics
  2. E-commerce122 topics
  3. Social Media112 topics
  4. Customer Satisfaction101 topic
  5. Service Quality101 topic
  6. Brand Equity91 topic
  7. Brand Trust91 topic
  8. Consumer Engagement91 topic
  9. Electronic Word-of-Mouth91 topic
  10. Information Systems61 topic
  11. Marketing Strategies61 topic
  12. Retail Economics61 topic
  13. Technology Acceptance Model61 topic
  14. Experiential Learning41 topic
  15. Marketing Education41 topic
  16. Customer Experience31 topic
  17. Multichannel Retailing31 topic
  18. Addiction21 topic
  19. Well-being21 topic

Where does Vishal Lala work?

Vishal Lala's main affiliation in the publication record is Pace University, United States.

How many publications and citations does Vishal Lala have?

OpenAlex counts 26 works and 703 citations for Vishal Lala, an h-index of 12, ranking #766,513 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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