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Vivian Iara Strehlau

Vivian Iara Strehlau publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Retail Behavior Studies, Diverse Aspects of Tourism Research and Consumer Behavior in Brand Consumption and Identification.

World rank
#1,564,641
of 1,633,909 ranked researchers
Rank in Brazil
#37,121
of 38,702
Works
21
Citations
7
Citations per work
0.3

What does Vivian Iara Strehlau research?

Marketing: 20.8%Sociology and Political Science: 16.7%Social Psychology: 12.5%Strategy and Management: 8.3%other fields: 41.7%21%top field
Marketing20.8%Sociology and Political Science16.7%Social Psychology12.5%Strategy and Management8.3%other fields41.7%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing21% of their works
  2. 2Sociology and Political Science17% of their works
  3. 3Social Psychology12% of their works
  4. 4Strategy and Management8% of their works
  5. 5Information Systems and Management8% of their works
  6. 6Education8% of their works

Research topics

Which keywords describe Vivian Iara Strehlau's research?

The keywords of their largest research topics: Customer Experience, Destination Image, Multichannel Retailing, Tourist Satisfaction, Brand Trust, Consumer Behavior, Organizational Management and Research Methods.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Customer Experience31 topic
  2. Destination Image31 topic
  3. Multichannel Retailing31 topic
  4. Tourist Satisfaction31 topic
  5. Brand Trust21 topic
  6. Consumer Behavior21 topic
  7. Organizational Management21 topic
  8. Research Methods21 topic
  9. Agriculture11 topic
  10. Corporate Governance11 topic
  11. Family Farming11 topic
  12. Information Technology11 topic
  13. Investor Protection11 topic
  14. Narrative Persuasion11 topic
  15. Smart Library11 topic
  16. Transportation11 topic

Where does Vivian Iara Strehlau work?

Vivian Iara Strehlau's main affiliation in the publication record is Escola Superior de Propaganda e Marketing, Brazil.

How many publications and citations does Vivian Iara Strehlau have?

Science Explorer counts 21 works and 7 citations for Vivian Iara Strehlau, ranking #1,564,641 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.