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Researcher · Vilnius University · Lithuania

Vytautas Dikčius

Vytautas Dikčius publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Technology Adoption and User Behaviour.

ORCID 0000-0001-6403-2704 OpenAlex
World rank
#2,835,352
of 7,710,434 ranked researchers
Rank in Lithuania
#1,093
of 9,273
Works
68
Citations
316
Citations per work
4.6
h-index
10
i10-index 12Top 41% in Marketing
Vytautas Dikčius

What does Vytautas Dikčius research?

Vytautas Dikčius's work is mostly in Business, Management and Accounting (39%), Social Sciences (17%), Decision Sciences (6%).

Social Sciences: 47 works · 68.4% of their workBusiness, Management and Accounting: 27 works · 39.2% of their workMarketing: 17 works · 24.6% of their workOrganizational Behavior and Human Resource Management: 6 works · 8.2% of their workManagement of Technology and Innovation: 4 works · 6.4% of their workSocial Sciences: 12 works · 17.5% of their workSociology and Political Science: 12 works · 17.5% of their workDecision Sciences: 4 works · 6.4% of their workInformation Systems and Management: 4 works · 6.4% of their workEconomics, Econometrics and Finance: 4 works · 5.3% of their workEconomics and Econometrics: 4 works · 5.3% of their workEverything else: 21 works · 31.6% of their workTHEIR WORKVytautas Dikčius68works
Social Sciences68%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2739.2%
    2. Social Sciences1217.5%
    3. Decision Sciences46.4%
    4. Economics, Econometrics and Finance45.3%
  2. Everything else2131.6%
  1. 1Marketing25% of their works
  2. 2Sociology and Political Science18% of their works
  3. 3Organizational Behavior and Human Resource Management8% of their works
  4. 4Management of Technology and Innovation6% of their works
  5. 5Information Systems and Management6% of their works
  6. 6Economics and Econometrics5% of their works

Research topics

Which keywords describe Vytautas Dikčius's research?

The keywords of their largest research topics: Brand Equity, Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Information Systems, Technology Acceptance Model and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Equity232 topics
  2. Brand Trust191 topic
  3. Consumer Behavior191 topic
  4. Electronic Word-of-Mouth171 topic
  5. Social Media171 topic
  6. Information Systems111 topic
  7. Technology Acceptance Model111 topic
  8. Customer Satisfaction101 topic
  9. Service Quality101 topic
  10. Customer Experience91 topic
  11. Multichannel Retailing91 topic
  12. Open Innovation61 topic
  13. User-Centric Design61 topic
  14. Interdisciplinary Research51 topic
  15. Social Innovation51 topic
  16. IMC41 topic
  17. Integrated Marketing Communication41 topic

Where does Vytautas Dikčius work?

Vytautas Dikčius's main affiliation in the publication record is Vilnius University, Lithuania.

How many publications and citations does Vytautas Dikčius have?

OpenAlex counts 68 works and 316 citations for Vytautas Dikčius, an h-index of 10, ranking #2,835,352 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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