Wendy Lomax
Wendy Lomax publishes mostly in Marketing, Sociology and Political Science and Management Science and Operations Research, on topics such as Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.
- World rank
- #335,211 of 1,633,909 ranked researchers
- Rank in United Kingdom
- #29,646 of 90,785
- Works
- 18
- Citations
- 139
- Citations per work
- 7.7
What does Wendy Lomax research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing43% of their works
- 2Sociology and Political Science14% of their works
- 3Management Science and Operations Research14% of their works
- 4Organizational Behavior and Human Resource Management10% of their works
- 5Political Science and International Relations5% of their works
- 6Clinical Psychology5% of their works
Research topics
Which keywords describe Wendy Lomax's research?
The keywords of their largest research topics: Customer Experience, Multichannel Retailing, Brand Equity, Consumer Behavior, Brand Community, Brand Trust, Customer Satisfaction and Electronic Word-of-Mouth.
- Retail Economics
- Integrated Marketing Communication
- Gastronomy
- Customer Equity
- Social Media
- Electronic Word-of-Mouth
- Brand Trust
- Consumer Behavior
- Multichannel Retailing
- Customer Experience
- Brand Equity
- Brand Community
- Customer Satisfaction
- Service Quality
- Churn Prediction
- Food Tourism
- IMC
- Marketing Strategies
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Customer Experience41 topic
- Multichannel Retailing41 topic
- Brand Equity32 topics
- Consumer Behavior32 topics
- Brand Community21 topic
- Brand Trust21 topic
- Customer Satisfaction21 topic
- Electronic Word-of-Mouth21 topic
- Service Quality21 topic
- Social Media21 topic
- Churn Prediction11 topic
- Customer Equity11 topic
- Food Tourism11 topic
- Gastronomy11 topic
- IMC11 topic
- Integrated Marketing Communication11 topic
- Marketing Strategies11 topic
- Retail Economics11 topic
Where does Wendy Lomax work?
Wendy Lomax's main affiliation in the publication record is Kingston University, United Kingdom.
How many publications and citations does Wendy Lomax have?
Science Explorer counts 18 works and 139 citations for Wendy Lomax, ranking #335,211 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.