Yakup Durmaz
Yakup Durmaz publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.
- World rank
- #1,530,444 of 1,633,909 ranked researchers
- Rank in Türkiye
- #15,628 of 17,160
- Works
- 25
- Citations
- 20
- Citations per work
- 0.8
What does Yakup Durmaz research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science26% of their works
- 2Marketing26% of their works
- 3Organizational Behavior and Human Resource Management10% of their works
- 4Strategy and Management8% of their works
- 5General Health Professions5% of their works
- 6Literature and Literary Theory5% of their works
Research topics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Diverse Cultural and Social Studies
- Environmental Sustainability in Business
- Corporate Identity and Reputation
- Digital Communication and Language
- Environmental Education and Sustainability
Which keywords describe Yakup Durmaz's research?
The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Customer Satisfaction, Service Quality and Corporate Reputation.
- Environmental Attitudes
- Computer-Mediated Communication
- Green Consumption
- Environmental Innovation
- Corporate Reputation
- Customer Satisfaction
- Brand Equity
- Electronic Word-of-Mouth
- Consumer Behavior
- Social Media
- Brand Trust
- Service Quality
- Cultural Studies
- Financial Performance
- Semiotics
- Emoticons
- Pro-environmental Behavior
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior82 topics
- Electronic Word-of-Mouth71 topic
- Social Media71 topic
- Brand Equity61 topic
- Brand Trust61 topic
- Customer Satisfaction41 topic
- Service Quality41 topic
- Corporate Reputation21 topic
- Cultural Studies21 topic
- Environmental Innovation21 topic
- Financial Performance21 topic
- Green Consumption21 topic
- Semiotics21 topic
- Computer-Mediated Communication11 topic
- Emoticons11 topic
- Environmental Attitudes11 topic
- Pro-environmental Behavior11 topic
Where does Yakup Durmaz work?
Yakup Durmaz's main affiliation in the publication record is Hasan Kalyoncu University, Türkiye.
How many publications and citations does Yakup Durmaz have?
Science Explorer counts 25 works and 20 citations for Yakup Durmaz, ranking #1,530,444 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.