Yung‐Chuan Huang
Yung‐Chuan Huang publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Environmental Sustainability in Business and Diverse Aspects of Tourism Research.
- World rank
- #199,363 of 7,710,434 ranked researchers
- Rank in Taiwan
- #558 of 57,035
- Works
- 49
- Citations
- 1k
- Citations per work
- 20.7
What does Yung‐Chuan Huang research?
Yung‐Chuan Huang's work is mostly in Business, Management and Accounting (39%), Social Sciences (24%), Decision Sciences (6%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences3468.4%
- Business, Management and Accounting1938.9%
- Social Sciences1223.7%
- Decision Sciences35.8%
- Everything else1326.6%
- Physical Sciences25.0%
- Computer Science25.0%
- 1Sociology and Political Science24% of their works
- 2Marketing22% of their works
- 3Organizational Behavior and Human Resource Management9% of their works
- 4Strategy and Management8% of their works
- 5Information Systems and Management6% of their works
- 6Artificial Intelligence5% of their works
Research topics
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Diverse Aspects of Tourism Research
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Environmental Education and Sustainability
- Consumer Retail Behavior Studies
Which keywords describe Yung‐Chuan Huang's research?
The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Environmental Innovation, Green Consumption, Destination Image, Tourist Satisfaction and Customer Satisfaction.
- Multichannel Retailing
- Customer Experience
- Information Systems
- Brand Equity
- Customer Satisfaction
- Destination Image
- Environmental Innovation
- Electronic Word-of-Mouth
- Consumer Behavior
- Social Media
- Green Consumption
- Tourist Satisfaction
- Service Quality
- Brand Trust
- Technology Acceptance Model
- Environmental Attitudes
- Pro-environmental Behavior
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 17 words, with their numbers
- Consumer Behavior192 topics
- Electronic Word-of-Mouth191 topic
- Social Media191 topic
- Environmental Innovation111 topic
- Green Consumption111 topic
- Destination Image101 topic
- Tourist Satisfaction101 topic
- Customer Satisfaction91 topic
- Service Quality91 topic
- Brand Equity81 topic
- Brand Trust81 topic
- Information Systems71 topic
- Technology Acceptance Model71 topic
- Customer Experience51 topic
- Environmental Attitudes51 topic
- Multichannel Retailing51 topic
- Pro-environmental Behavior51 topic
Where does Yung‐Chuan Huang work?
Yung‐Chuan Huang's main affiliation in the publication record is Ming Chuan University, Taiwan.
How many publications and citations does Yung‐Chuan Huang have?
OpenAlex counts 49 works and 1,013 citations for Yung‐Chuan Huang, an h-index of 18, ranking #199,363 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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