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Researcher · Tomas Bata University in Zlín · Czechia

Abdul Bashiru Jibril

Abdul Bashiru Jibril publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0003-4554-0150 OpenAlex
World rank
#272,729
of 7,710,434 ranked researchers
Rank in Czechia
#358
of 39,303
Works
95
Citations
1.2k
Citations per work
12.2
h-index
20
i10-index 33Top 6.4% in Sociology and Political Science
Abdul Bashiru Jibril

What does Abdul Bashiru Jibril research?

Abdul Bashiru Jibril's work is mostly in Business, Management and Accounting (25%), Social Sciences (18%), Decision Sciences (10%).

Social Sciences: 51 works · 53.7% of their workBusiness, Management and Accounting: 24 works · 25.0% of their workMarketing: 14 works · 14.9% of their workStrategy and Management: 5 works · 5.2% of their workOrganizational Behavior and Human Resource Management: 5 works · 4.9% of their workSocial Sciences: 17 works · 18.3% of their workSociology and Political Science: 17 works · 18.3% of their workDecision Sciences: 10 works · 10.4% of their workInformation Systems and Management: 10 works · 10.4% of their workEverything else: 39 works · 41.4% of their workPhysical Sciences: 5 works · 4.9% of their workComputer Science: 5 works · 4.9% of their workArtificial Intelligence: 5 works · 4.9% of their workTHEIR WORKAbdul BashiruJibril95works
Physical Sciences5%Social Sciences54%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2425.0%
    2. Social Sciences1718.3%
    3. Decision Sciences1010.4%
  2. Everything else3941.4%
    1. Computer Science54.9%
  1. 1Sociology and Political Science18% of their works
  2. 2Marketing15% of their works
  3. 3Information Systems and Management10% of their works
  4. 4Strategy and Management5% of their works
  5. 5Artificial Intelligence5% of their works
  6. 6Organizational Behavior and Human Resource Management5% of their works

Research topics

Which keywords describe Abdul Bashiru Jibril's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Information Systems, Technology Acceptance Model, Consumer Behavior, Brand Equity, Brand Trust and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Electronic Word-of-Mouth321 topic
  2. Social Media321 topic
  3. Information Systems271 topic
  4. Technology Acceptance Model271 topic
  5. Consumer Behavior232 topics
  6. Brand Equity171 topic
  7. Brand Trust171 topic
  8. Customer Experience132 topics
  9. Customer Satisfaction91 topic
  10. Service Quality91 topic
  11. Crowdfunding81 topic
  12. Fintech81 topic
  13. Impulse Buying71 topic
  14. Multichannel Retailing71 topic
  15. Artificial Intelligence61 topic
  16. Environmental Innovation61 topic
  17. Green Consumption61 topic
  18. Service Robots61 topic

Where does Abdul Bashiru Jibril work?

Abdul Bashiru Jibril's main affiliation in the publication record is Tomas Bata University in Zlín, Czechia.

How many publications and citations does Abdul Bashiru Jibril have?

OpenAlex counts 95 works and 1,158 citations for Abdul Bashiru Jibril, an h-index of 20, ranking #272,729 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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