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Researcher · Institute of Management Technology · India

Abhigyan Sarkar

Abhigyan Sarkar publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Digital Marketing and Social Media.

ORCID 0000-0002-4742-317X OpenAlex
World rank
#153,035
of 7,710,434 ranked researchers
Rank in India
#1,577
of 280,097
Works
77
Citations
2k
Citations per work
25.5
h-index
23
i10-index 42Top 9.4% in Marketing
Abhigyan Sarkar

What does Abhigyan Sarkar research?

Abhigyan Sarkar's work is mostly in Business, Management and Accounting (60%), Social Sciences (19%), Psychology (6%).

Social Sciences: 65 works · 84.7% of their workBusiness, Management and Accounting: 46 works · 59.9% of their workMarketing: 32 works · 41.1% of their workOrganizational Behavior and Human Resource Management: 12 works · 15.8% of their workStrategy and Management: 2 works · 3.0% of their workSocial Sciences: 14 works · 18.8% of their workSociology and Political Science: 14 works · 18.8% of their workPsychology: 5 works · 6.0% of their workExperimental and Cognitive Psychology: 2 works · 3.0% of their workSocial Psychology: 2 works · 3.0% of their workEverything else: 12 works · 15.3% of their workTHEIR WORKAbhigyan Sarkar77works
Social Sciences85%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting4659.9%
    2. Social Sciences1418.8%
    3. Psychology56.0%
  2. Everything else1215.3%
  1. 1Marketing41% of their works
  2. 2Sociology and Political Science19% of their works
  3. 3Organizational Behavior and Human Resource Management16% of their works
  4. 4Experimental and Cognitive Psychology3% of their works
  5. 5Strategy and Management3% of their works
  6. 6Social Psychology3% of their works

Research topics

Which keywords describe Abhigyan Sarkar's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Satisfaction, Service Quality, Electronic Word-of-Mouth, Social Media and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior592 topics
  2. Brand Equity541 topic
  3. Brand Trust541 topic
  4. Customer Satisfaction291 topic
  5. Service Quality291 topic
  6. Electronic Word-of-Mouth251 topic
  7. Social Media251 topic
  8. Customer Experience151 topic
  9. Multichannel Retailing151 topic
  10. E-commerce102 topics
  11. Evolutionary Psychology51 topic
  12. Human Behavior51 topic
  13. Information Systems51 topic
  14. Marketing Strategies51 topic
  15. Retail Economics51 topic
  16. Technology Acceptance Model51 topic
  17. Narrative Persuasion41 topic
  18. Transportation41 topic

Where does Abhigyan Sarkar work?

Abhigyan Sarkar's main affiliation in the publication record is Institute of Management Technology, India.

How many publications and citations does Abhigyan Sarkar have?

OpenAlex counts 77 works and 1,964 citations for Abhigyan Sarkar, an h-index of 23, ranking #153,035 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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