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Researcher · Jacobs Institute · United States

Alex Gofman

Alex Gofman publishes mostly in Marketing, Social Psychology and Strategy and Management, on topics such as Consumer Market Behavior and Pricing, Color perception and design and Consumer Behavior in Brand Consumption and Identification.

OpenAlex
World rank
#2,382,456
of 7,710,434 ranked researchers
Rank in United States
#707,372
of 1,627,098
Works
31
Citations
887
Citations per work
28.6
h-index
12
i10-index 14Top 32% in Marketing
Alex Gofman

What does Alex Gofman research?

Alex Gofman's work is mostly in Business, Management and Accounting (34%), Psychology (10%), Agricultural and Biological Sciences (8%).

Social Sciences: 17 works · 54.5% of their workBusiness, Management and Accounting: 11 works · 34.2% of their workMarketing: 8 works · 26.6% of their workStrategy and Management: 2 works · 7.6% of their workPsychology: 3 works · 10.1% of their workSocial Psychology: 3 works · 10.1% of their workEconomics, Econometrics and Finance: 2 works · 5.1% of their workEconomics and Econometrics: 2 works · 5.1% of their workSocial Sciences: 2 works · 5.1% of their workSociology and Political Science: 2 works · 5.1% of their workEverything else: 12 works · 37.9% of their workLife Sciences: 2 works · 7.6% of their workAgricultural and Biological Sciences: 2 works · 7.6% of their workFood Science: 2 works · 7.6% of their workTHEIR WORKAlex Gofman31works
Life Sciences8%Social Sciences54%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1134.2%
    2. Psychology310.1%
    3. Economics, Econometrics and Finance25.1%
    4. Social Sciences25.1%
  2. Everything else1237.9%
    1. Agricultural and Biological Sciences27.6%
  1. 1Marketing27% of their works
  2. 2Social Psychology10% of their works
  3. 3Strategy and Management8% of their works
  4. 4Food Science8% of their works
  5. 5Economics and Econometrics5% of their works
  6. 6Sociology and Political Science5% of their works

Research topics

Which keywords describe Alex Gofman's research?

The keywords of their largest research topics: Consumer Behavior, Consumer Preferences, Consumer Perception, Color Psychology, Kansei Engineering, Marketing Strategies, Retail Economics and Brand Equity.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 20 words, with their numbers
  1. Consumer Behavior163 topics
  2. Consumer Preferences102 topics
  3. Consumer Perception82 topics
  4. Color Psychology71 topic
  5. Kansei Engineering71 topic
  6. Marketing Strategies71 topic
  7. Retail Economics71 topic
  8. Brand Equity61 topic
  9. Brand Trust61 topic
  10. Marketing Strategy62 topics
  11. Food Choice51 topic
  12. Sensory Analysis51 topic
  13. Co-Creation31 topic
  14. Conjoint Analysis31 topic
  15. Discrete Choice Models31 topic
  16. Informal Education31 topic
  17. Museum Learning31 topic
  18. Packaging Design31 topic
  19. Purchase Decisions31 topic
  20. Value Creation31 topic

Where does Alex Gofman work?

Alex Gofman's main affiliation in the publication record is Jacobs Institute, United States.

How many publications and citations does Alex Gofman have?

OpenAlex counts 31 works and 887 citations for Alex Gofman, an h-index of 12, ranking #2,382,456 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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