Andrzej Szymkowiak
Andrzej Szymkowiak publishes mostly in Marketing, Sociology and Political Science and Plant Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and Digital Marketing and Social Media.
- World rank
- #659,262 of 7,710,434 ranked researchers
- Rank in Poland
- #4,152 of 100,960
- Works
- 99
- Citations
- 2k
- Citations per work
- 20.5
What does Andrzej Szymkowiak research?
Andrzej Szymkowiak's work is mostly in Business, Management and Accounting (20%), Agricultural and Biological Sciences (15%), Social Sciences (10%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Everything else4848.9%
- Social Sciences3030.0%
- Business, Management and Accounting2020.4%
- Social Sciences109.6%
- Life Sciences1515.0%
- Physical Sciences33.2%
- Health Sciences32.9%
- Medicine32.9%
- 1Marketing20% of their works
- 2Sociology and Political Science10% of their works
- 3Plant Science8% of their works
- 4Food Science8% of their works
- 5Management, Monitoring, Policy and Law3% of their works
- 6Public Health, Environmental and Occupational Health3% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Digital Marketing and Social Media
- Food Waste Reduction and Sustainability
- Environmental Education and Sustainability
- Consumer Attitudes and Food Labeling
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
Which keywords describe Andrzej Szymkowiak's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Environmental Innovation, Green Consumption, Electronic Word-of-Mouth, Social Media and Environmental Attitudes.
- Information Systems
- Multichannel Retailing
- Consumer Acceptance
- Pro-environmental Behavior
- Environmental Attitudes
- Electronic Word-of-Mouth
- Environmental Innovation
- Brand Equity
- Consumer Behavior
- Brand Trust
- Green Consumption
- Social Media
- Food Waste
- Supply Chain
- Customer Experience
- Ultra-Processed Foods
- Technology Acceptance Model
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior322 topics
- Brand Equity171 topic
- Brand Trust171 topic
- Environmental Innovation151 topic
- Green Consumption151 topic
- Electronic Word-of-Mouth131 topic
- Social Media131 topic
- Environmental Attitudes91 topic
- Food Waste91 topic
- Pro-environmental Behavior91 topic
- Supply Chain91 topic
- Consumer Acceptance81 topic
- Customer Experience81 topic
- Multichannel Retailing81 topic
- Ultra-Processed Foods81 topic
- Information Systems71 topic
- Technology Acceptance Model71 topic
Where does Andrzej Szymkowiak work?
Andrzej Szymkowiak's main affiliation in the publication record is Poznań University of Economics and Business, Poland.
How many publications and citations does Andrzej Szymkowiak have?
OpenAlex counts 99 works and 2,032 citations for Andrzej Szymkowiak, an h-index of 19, ranking #659,262 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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