Berrin Arzu Eren
Berrin Arzu Eren publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Technology Adoption and User Behaviour and Digital Marketing and Social Media.
- World rank
- #3,922,045 of 7,710,434 ranked researchers
- Rank in Türkiye
- #29,664 of 117,622
- Works
- 24
- Citations
- 390
- Citations per work
- 16.3
What does Berrin Arzu Eren research?
Berrin Arzu Eren's work is mostly in Business, Management and Accounting (56%), Social Sciences (16%), Decision Sciences (14%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences2187.1%
- Business, Management and Accounting1456.5%
- Social Sciences416.1%
- Decision Sciences314.5%
- Everything else312.9%
- 1Marketing26% of their works
- 2Organizational Behavior and Human Resource Management19% of their works
- 3Sociology and Political Science16% of their works
- 4Information Systems and Management14% of their works
- 5Strategy and Management8% of their works
- 6Accounting3% of their works
Research topics
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Islamic Finance and Banking Studies
- Consumer Perception and Purchasing Behavior
- Securities Regulation and Market Practices
Which keywords describe Berrin Arzu Eren's research?
The keywords of their largest research topics: Customer Satisfaction, Service Quality, Electronic Word-of-Mouth, Information Systems, Social Media, Technology Acceptance Model, Customer Experience and Multichannel Retailing.
- Multilevel Marketing
- Finance
- Cosmetics
- Brand Equity
- Multichannel Retailing
- Technology Acceptance Model
- Information Systems
- Service Quality
- Customer Satisfaction
- Electronic Word-of-Mouth
- Social Media
- Customer Experience
- Consumer Behavior
- Brand Trust
- Fashion
- Islamic Banking
- Organizational Innovation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Customer Satisfaction121 topic
- Service Quality121 topic
- Electronic Word-of-Mouth91 topic
- Information Systems91 topic
- Social Media91 topic
- Technology Acceptance Model91 topic
- Customer Experience71 topic
- Multichannel Retailing71 topic
- Consumer Behavior52 topics
- Brand Equity31 topic
- Brand Trust31 topic
- Cosmetics21 topic
- Fashion21 topic
- Finance21 topic
- Islamic Banking21 topic
- Multilevel Marketing21 topic
- Organizational Innovation21 topic
Where does Berrin Arzu Eren work?
Berrin Arzu Eren's main affiliation in the publication record is Ufuk University, Türkiye.
How many publications and citations does Berrin Arzu Eren have?
OpenAlex counts 24 works and 390 citations for Berrin Arzu Eren, an h-index of 3, ranking #3,922,045 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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