Bill Merrilees
Bill Merrilees publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Customer Service Quality and Loyalty.
- World rank
- #118,446 of 1,633,909 ranked researchers
- Rank in Australia
- #3,327 of 35,497
- Works
- 55
- Citations
- 468
- Citations per work
- 8.5
What does Bill Merrilees research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing36% of their works
- 2Strategy and Management17% of their works
- 3Sociology and Political Science12% of their works
- 4Organizational Behavior and Human Resource Management12% of their works
- 5Management of Technology and Innovation7% of their works
- 6Economics and Econometrics3% of their works
Research topics
Which keywords describe Bill Merrilees's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Multichannel Retailing, Customer Satisfaction, Service Quality and Electronic Word-of-Mouth.
- Foreign Direct Investment
- Corporate Reputation
- Retail Economics
- Marketing Strategies
- Electronic Word-of-Mouth
- Customer Satisfaction
- Customer Experience
- Brand Equity
- Consumer Behavior
- Brand Trust
- Multichannel Retailing
- Service Quality
- Entrepreneurial Orientation
- Opportunity Recognition
- Social Media
- Financial Performance
- Institutional Environment
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior142 topics
- Brand Equity101 topic
- Brand Trust101 topic
- Customer Experience91 topic
- Multichannel Retailing91 topic
- Customer Satisfaction81 topic
- Service Quality81 topic
- Electronic Word-of-Mouth41 topic
- Entrepreneurial Orientation41 topic
- Marketing Strategies41 topic
- Opportunity Recognition41 topic
- Retail Economics41 topic
- Social Media41 topic
- Corporate Reputation31 topic
- Financial Performance31 topic
- Foreign Direct Investment31 topic
- Institutional Environment31 topic
Where does Bill Merrilees work?
Bill Merrilees's main affiliation in the publication record is Griffith University, Australia.
How many publications and citations does Bill Merrilees have?
Science Explorer counts 55 works and 468 citations for Bill Merrilees, ranking #118,446 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.