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Researcher · Marondera University of Agricultural Sciences and Technology · Zimbabwe

Brighton Nyagadza

Brighton Nyagadza publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.

ORCID 0000-0001-7226-0635 OpenAlex
World rank
#68,143
of 7,710,434 ranked researchers
Rank in Zimbabwe
#3
of 1,509
Works
133
Citations
1.6k
Citations per work
12.2
h-index
22
i10-index 49Top 10% in Marketing
Brighton Nyagadza

What does Brighton Nyagadza research?

Brighton Nyagadza's work is mostly in Business, Management and Accounting (28%), Social Sciences (13%), Economics, Econometrics and Finance (6%).

Social Sciences: 70 works · 52.4% of their workBusiness, Management and Accounting: 37 works · 27.8% of their workMarketing: 20 works · 15.4% of their workStrategy and Management: 10 works · 7.3% of their workManagement of Technology and Innovation: 7 works · 5.1% of their workSocial Sciences: 17 works · 12.7% of their workSociology and Political Science: 17 works · 12.7% of their workEconomics, Econometrics and Finance: 8 works · 6.2% of their workEconomics and Econometrics: 8 works · 6.2% of their workDecision Sciences: 8 works · 5.7% of their workInformation Systems and Management: 8 works · 5.7% of their workEverything else: 63 works · 47.6% of their workTHEIR WORKBrighton Nyagadza133works
Social Sciences52%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3727.8%
    2. Social Sciences1712.7%
    3. Economics, Econometrics and Finance86.2%
    4. Decision Sciences85.7%
  2. Everything else6347.6%
  1. 1Marketing15% of their works
  2. 2Sociology and Political Science13% of their works
  3. 3Strategy and Management7% of their works
  4. 4Economics and Econometrics6% of their works
  5. 5Information Systems and Management6% of their works
  6. 6Management of Technology and Innovation5% of their works

Research topics

Which keywords describe Brighton Nyagadza's research?

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Information Systems, Technology Acceptance Model and Emerging Markets.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior332 topics
  2. Electronic Word-of-Mouth241 topic
  3. Social Media241 topic
  4. Brand Equity221 topic
  5. Brand Trust221 topic
  6. Information Systems211 topic
  7. Technology Acceptance Model211 topic
  8. Emerging Markets181 topic
  9. Frugal Innovation181 topic
  10. Corporate Reputation141 topic
  11. Entrepreneurial Orientation141 topic
  12. Financial Performance141 topic
  13. Opportunity Recognition141 topic
  14. Customer Experience111 topic
  15. Environmental Innovation111 topic
  16. Green Consumption111 topic
  17. Multichannel Retailing111 topic

Where does Brighton Nyagadza work?

Brighton Nyagadza's main affiliation in the publication record is Marondera University of Agricultural Sciences and Technology, Zimbabwe.

How many publications and citations does Brighton Nyagadza have?

OpenAlex counts 133 works and 1,626 citations for Brighton Nyagadza, an h-index of 22, ranking #68,143 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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