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Researcher · University of North Carolina at Greensboro · United States

Byoungho Ellie Jin

Byoungho Ellie Jin publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Digital Marketing and Social Media.

ORCID 0000-0001-5417-256X OpenAlex
World rank
#129,894
of 7,710,434 ranked researchers
Rank in United States
#49,324
of 1,627,098
Works
223
Citations
6.2k
Citations per work
27.7
h-index
38
i10-index 92Top 2.3% in Marketing
Byoungho Ellie Jin

What does Byoungho Ellie Jin research?

Byoungho Ellie Jin's work is mostly in Business, Management and Accounting (59%), Social Sciences (10%), Psychology (3%).

Social Sciences: 166 works · 74.4% of their workBusiness, Management and Accounting: 131 works · 58.8% of their workMarketing: 81 works · 36.2% of their workStrategy and Management: 36 works · 16.1% of their workOrganizational Behavior and Human Resource Management: 14 works · 6.5% of their workSocial Sciences: 23 works · 10.4% of their workSociology and Political Science: 23 works · 10.4% of their workPsychology: 6 works · 2.7% of their workSocial Psychology: 6 works · 2.7% of their workDecision Sciences: 6 works · 2.5% of their workInformation Systems and Management: 6 works · 2.5% of their workEverything else: 57 works · 25.6% of their workTHEIR WORKByoungho EllieJin223works
Social Sciences74%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting13158.8%
    2. Social Sciences2310.4%
    3. Psychology62.7%
    4. Decision Sciences62.5%
  2. Everything else5725.6%
  1. 1Marketing36% of their works
  2. 2Strategy and Management16% of their works
  3. 3Sociology and Political Science10% of their works
  4. 4Organizational Behavior and Human Resource Management6% of their works
  5. 5Social Psychology3% of their works
  6. 6Information Systems and Management2% of their works

Research topics

Which keywords describe Byoungho Ellie Jin's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Multichannel Retailing, Electronic Word-of-Mouth, Social Media and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior1534 topics
  2. Brand Equity941 topic
  3. Brand Trust941 topic
  4. Customer Experience501 topic
  5. Multichannel Retailing501 topic
  6. Electronic Word-of-Mouth451 topic
  7. Social Media451 topic
  8. Customer Satisfaction341 topic
  9. Service Quality341 topic
  10. Environmental Innovation311 topic
  11. Foreign Direct Investment311 topic
  12. Green Consumption311 topic
  13. Institutional Environment311 topic
  14. Cosmetics151 topic
  15. Fashion151 topic
  16. Marketing Strategies131 topic
  17. Retail Economics131 topic

Where does Byoungho Ellie Jin work?

Byoungho Ellie Jin's main affiliation in the publication record is University of North Carolina at Greensboro, United States.

How many publications and citations does Byoungho Ellie Jin have?

OpenAlex counts 223 works and 6,169 citations for Byoungho Ellie Jin, an h-index of 38, ranking #129,894 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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