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Researcher · Bansomdejchaopraya Rajabhat University · Thailand

Chaiyawit Muangmee

Chaiyawit Muangmee publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Customer Service Quality and Loyalty.

ORCID 0000-0003-1607-8454 OpenAlex
World rank
#3,657,451
of 7,710,434 ranked researchers
Rank in Thailand
#8,753
of 23,698
Works
60
Citations
699
Citations per work
11.7
h-index
7
i10-index 6Top 61% in Marketing
Chaiyawit Muangmee

What does Chaiyawit Muangmee research?

Chaiyawit Muangmee's work is mostly in Business, Management and Accounting (36%), Social Sciences (17%), Decision Sciences (10%).

Social Sciences: 41 works · 68.8% of their workBusiness, Management and Accounting: 22 works · 36.1% of their workMarketing: 11 works · 18.1% of their workOrganizational Behavior and Human Resource Management: 6 works · 10.4% of their workStrategy and Management: 5 works · 7.6% of their workSocial Sciences: 10 works · 17.4% of their workSociology and Political Science: 10 works · 17.4% of their workDecision Sciences: 6 works · 10.4% of their workInformation Systems and Management: 6 works · 10.4% of their workEconomics, Econometrics and Finance: 3 works · 4.9% of their workEconomics and Econometrics: 3 works · 4.9% of their workEverything else: 19 works · 31.2% of their workTHEIR WORKChaiyawitMuangmee60works
Social Sciences69%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2236.1%
    2. Social Sciences1017.4%
    3. Decision Sciences610.4%
    4. Economics, Econometrics and Finance34.9%
  2. Everything else1931.2%
  1. 1Marketing18% of their works
  2. 2Sociology and Political Science17% of their works
  3. 3Organizational Behavior and Human Resource Management10% of their works
  4. 4Information Systems and Management10% of their works
  5. 5Strategy and Management8% of their works
  6. 6Economics and Econometrics5% of their works

Research topics

Which keywords describe Chaiyawit Muangmee's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Customer Satisfaction, Information Systems, Technology Acceptance Model, Perceived Value, Service Quality and Consumer Behavior.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Electronic Word-of-Mouth181 topic
  2. Social Media181 topic
  3. Customer Satisfaction162 topics
  4. Information Systems151 topic
  5. Technology Acceptance Model151 topic
  6. Perceived Value121 topic
  7. Service Quality121 topic
  8. Consumer Behavior92 topics
  9. Customer Experience81 topic
  10. Environmental Management82 topics
  11. Multichannel Retailing81 topic
  12. Brand Equity51 topic
  13. Brand Trust51 topic
  14. Circular Economy41 topic
  15. Environmental Innovation41 topic
  16. Green Consumption41 topic
  17. Machine Learning41 topic
  18. Smart Cities41 topic
  19. Sustainable Supply Chain Management41 topic

Where does Chaiyawit Muangmee work?

Chaiyawit Muangmee's main affiliation in the publication record is Bansomdejchaopraya Rajabhat University, Thailand.

How many publications and citations does Chaiyawit Muangmee have?

OpenAlex counts 60 works and 699 citations for Chaiyawit Muangmee, an h-index of 7, ranking #3,657,451 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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