Christian Bluemelhuber
Christian Bluemelhuber publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Wine Industry and Tourism.
- World rank
- #4,057,329 of 7,710,434 ranked researchers
- Rank in Belgium
- #36,519 of 67,186
- Works
- 21
- Citations
- 312
- Citations per work
- 14.9
What does Christian Bluemelhuber research?
Christian Bluemelhuber's work is mostly in Business, Management and Accounting (45%), Psychology (12%), Social Sciences (12%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1778.6%
- Business, Management and Accounting945.2%
- Psychology211.9%
- Social Sciences211.9%
- Arts and Humanities29.6%
- Everything else421.4%
- 1Marketing38% of their works
- 2Sociology and Political Science12% of their works
- 3Social Psychology12% of their works
- 4Tourism, Leisure and Hospitality Management7% of their works
- 5History and Philosophy of Science5% of their works
- 6Language and Linguistics5% of their works
Research topics
Which keywords describe Christian Bluemelhuber's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Emotion, Advertising, Electronic Word-of-Mouth, Social Media and Sustainability.
- Food Tourism
- Nostalgia
- Media Representation
- Gender Roles
- Wine Choice
- Identity
- Sustainability
- Electronic Word-of-Mouth
- Emotion
- Brand Equity
- Consumer Behavior
- Brand Trust
- Advertising
- Social Media
- Color Psychology
- Kansei Engineering
- Wine Tourism
- Marketing Strategies
- Memory
- Retail Economics
- Gastronomy
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 21 words, with their numbers
- Consumer Behavior204 topics
- Brand Equity131 topic
- Brand Trust131 topic
- Emotion52 topics
- Advertising42 topics
- Electronic Word-of-Mouth41 topic
- Social Media41 topic
- Sustainability42 topics
- Color Psychology31 topic
- Identity32 topics
- Kansei Engineering31 topic
- Wine Choice31 topic
- Wine Tourism31 topic
- Gender Roles21 topic
- Marketing Strategies21 topic
- Media Representation21 topic
- Memory21 topic
- Nostalgia21 topic
- Retail Economics21 topic
- Food Tourism11 topic
- Gastronomy11 topic
Where does Christian Bluemelhuber work?
Christian Bluemelhuber's main affiliation in the publication record is Solvay (Belgium), Belgium.
How many publications and citations does Christian Bluemelhuber have?
OpenAlex counts 21 works and 312 citations for Christian Bluemelhuber, an h-index of 5, ranking #4,057,329 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
Discussion
Ask a question or share a note about Christian Bluemelhuber. Keep it to the research: no personal attacks, advertising or links. Any reader can report a post, which collapses it for everyone until it is opened.