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Researcher · Malayan Colleges Laguna · Philippines

Donn Enrique Moreno

Donn Enrique Moreno publishes mostly in Information Systems and Management, Sociology and Political Science and Marketing, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Consumer Retail Behavior Studies.

ORCID 0000-0001-8717-1459 OpenAlex
World rank
#4,758,376
of 7,710,434 ranked researchers
Rank in Philippines
#2,863
of 6,138
Works
35
Citations
75
Citations per work
2.1
h-index
4
i10-index 1Top 56% in Information Systems and Management
Donn Enrique Moreno

What does Donn Enrique Moreno research?

Donn Enrique Moreno's work is mostly in Decision Sciences (22%), Business, Management and Accounting (18%), Social Sciences (16%).

Social Sciences: 19 works · 55.7% of their workDecision Sciences: 8 works · 21.6% of their workInformation Systems and Management: 8 works · 21.6% of their workBusiness, Management and Accounting: 6 works · 18.2% of their workMarketing: 5 works · 14.8% of their workManagement Information Systems: 1 works · 3.4% of their workSocial Sciences: 6 works · 15.9% of their workSociology and Political Science: 6 works · 15.9% of their workEverything else: 12 works · 34.1% of their workPhysical Sciences: 4 works · 10.2% of their workComputer Science: 4 works · 10.2% of their workArtificial Intelligence: 2 works · 5.7% of their workInformation Systems: 2 works · 4.5% of their workTHEIR WORKDonn EnriqueMoreno35works
Physical Sciences10%Social Sciences56%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Decision Sciences821.6%
    2. Business, Management and Accounting618.2%
    3. Social Sciences615.9%
  2. Everything else1234.1%
    1. Computer Science410.2%
  1. 1Information Systems and Management22% of their works
  2. 2Sociology and Political Science16% of their works
  3. 3Marketing15% of their works
  4. 4Artificial Intelligence6% of their works
  5. 5Information Systems4% of their works
  6. 6Management Information Systems3% of their works

Research topics

Which keywords describe Donn Enrique Moreno's research?

The keywords of their largest research topics: Online Shopping, Information Systems, Technology Acceptance Model, Electronic Word-of-Mouth, Social Media, Customer Experience, Impulse Buying and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 21 words, with their numbers
  1. Online Shopping212 topics
  2. Information Systems191 topic
  3. Technology Acceptance Model191 topic
  4. Electronic Word-of-Mouth141 topic
  5. Social Media141 topic
  6. Customer Experience112 topics
  7. Impulse Buying91 topic
  8. Multichannel Retailing91 topic
  9. Customer Satisfaction83 topics
  10. Service Quality52 topics
  11. Consumer Behavior42 topics
  12. Machine Learning31 topic
  13. Perceived Value31 topic
  14. Relationship Marketing31 topic
  15. Smart Cities31 topic
  16. Artificial Intelligence21 topic
  17. Brand Equity21 topic
  18. Brand Image21 topic
  19. Brand Trust21 topic
  20. Purchase Decision21 topic
  21. Service Robots21 topic

Where does Donn Enrique Moreno work?

Donn Enrique Moreno's main affiliation in the publication record is Malayan Colleges Laguna, Philippines.

How many publications and citations does Donn Enrique Moreno have?

OpenAlex counts 35 works and 75 citations for Donn Enrique Moreno, an h-index of 4, ranking #4,758,376 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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