Eeva-Liisa Oikarinen
Eeva-Liisa Oikarinen publishes mostly in Social Psychology, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Humor Studies and Applications and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #948,559 of 7,710,434 ranked researchers
- Rank in Finland
- #5,694 of 37,370
- Works
- 35
- Citations
- 775
- Citations per work
- 22.1
What does Eeva-Liisa Oikarinen research?
Eeva-Liisa Oikarinen's work is mostly in Business, Management and Accounting (29%), Psychology (23%), Social Sciences (16%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences2468.0%
- Business, Management and Accounting1028.8%
- Psychology822.7%
- Social Sciences616.5%
- Everything else926.8%
- Physical Sciences25.2%
- Computer Science25.2%
- 1Social Psychology16% of their works
- 2Sociology and Political Science16% of their works
- 3Organizational Behavior and Human Resource Management14% of their works
- 4Marketing14% of their works
- 5Experimental and Cognitive Psychology6% of their works
- 6Human-Computer Interaction5% of their works
Research topics
Which keywords describe Eeva-Liisa Oikarinen's research?
The keywords of their largest research topics: Social Media, Gender Differences, Social Interaction, Consumer Engagement, Electronic Word-of-Mouth, Humor Styles Questionnaire, Psychological Well-being and Brand Trust.
- Employer Branding
- Emoticons
- Computer-Mediated Communication
- Customer Experience
- Customer Satisfaction
- Brand Trust
- Humor Styles Questionnaire
- Consumer Engagement
- Gender Differences
- Social Media
- Social Interaction
- Electronic Word-of-Mouth
- Psychological Well-being
- Consumer Behavior
- Service Quality
- Multichannel Retailing
- Corporate Reputation
- Financial Performance
- Recruitment
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Social Media152 topics
- Gender Differences142 topics
- Social Interaction142 topics
- Consumer Engagement121 topic
- Electronic Word-of-Mouth121 topic
- Humor Styles Questionnaire101 topic
- Psychological Well-being101 topic
- Brand Trust71 topic
- Consumer Behavior71 topic
- Customer Satisfaction71 topic
- Service Quality71 topic
- Customer Experience61 topic
- Multichannel Retailing61 topic
- Computer-Mediated Communication41 topic
- Corporate Reputation41 topic
- Emoticons41 topic
- Financial Performance41 topic
- Employer Branding31 topic
- Recruitment31 topic
Where does Eeva-Liisa Oikarinen work?
Eeva-Liisa Oikarinen's main affiliation in the publication record is University of Oulu, Finland.
How many publications and citations does Eeva-Liisa Oikarinen have?
OpenAlex counts 35 works and 775 citations for Eeva-Liisa Oikarinen, an h-index of 12, ranking #948,559 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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